Learning About Birds Just Got Easier...and a Lot More Fun!

    ENCINITAS, CA, October 14, 2011 /24-7PressRelease/ -- BirdBeat Birder's iField Notebook is an electronic field notebook/sketchbook that allows anyone - with or without artistic skills - to quickly and accurately capture key color and pattern information about 300 different songbirds. Using preformatted (topographic) templates, check boxes and slide menus, users can easily and swiftly record physical characteristics as well as environmental & behavioral data. And the devices' onboard GPS and timing functions can pinpoint locations, dates and times of users' bird sightings.

World-renowned birding experts agree - 'The best way to learn about birds and become a better birder is by using your eyes, sketching what you see, and taking great field notes.'

BirdBeat is designed to help people do exactly that.

Additional benefits/advantages include strengthening users' observational skills, since the templates themselves prompt the user to notice less obvious but key features in the field and in the moment - like whether or not there is an eyering, what color the iris is, and whether there is a mustache or lateral mustache stripe. The field data menus remind users to watch for environmental and behavioral cues that are often critical to confirming specific species.

Educationally, this app can also be used as a study device. Users can sit down with a field guide and create their own field guide sketches, an exercise that helps them commit to memory very specific details about each bird being colored - and eventually sighted. This provides empowering knowledge for birders of all skill levels.

BirdBeatTube - BirdBeat's YouTube Channel - offers an overview and tutorials about the app, its functions & features, and how it can help users develop and improve their birding skills.

Finished sketches and field data are stored in the user's personal iField Notebook and can be compared with any digital or hardcopy field guide to assist in making an accurate bird ID. They can also be shared with others via email and Facebook to assist with identification, or just for fun.

APP FEATURES INCLUDE:

Preformatted bird templates to record color, pattern markings and field data about user sightings of 300+ North American Songbirds

Ability to access built-in GPS from user's iOS device to capture the location of sightings

Check box and slide menu selections of Environmental and Behavioral information to capture critical field data FAST and a memo pad to jot user notes for everything else

Quick Check checklist of key pattern markings to trigger memory for updating or finishing iField Sketches later

Sharing of iField Sketches by uploading to Facebook and emailing them to friends

BirdBeat Birder's iField Notebook - Songbird Edition is available in the iTunes App Store now.

BirdBeat Birder's iField Notebook - Songbird Edition is the first in an upcoming series of apps that will allow you to create iField Sketches and record field data for all North American Birds. Future BirdBeat releases include Backyard Birds, Waterfowl, Birds of Prey, Shorebirds/Marsh Birds, Wading Birds, Seabirds, Game Birds, and a Premium North American Birds Edition that will include a predictive search database.

More information about BirdBeat Birder's iField Notebook can be found
on BirdBeat's App Page in iTunes, at BirdBeat.com, BirdBeatTube, the BirdBeat Fan Page, and @BirdBeat.

Please direct your inquiries to Celesd at 760.492.3377, or via email at [email protected].

BirdBeat Birder's iField Notebook
A Heather KiNCH Studio Brand - Patent Pending

BirdBeat is a brand of Heather KiNCH Studio, LLC, a creative services company formed in 2001 by artist and photographer, Heather Kinch, and business manager, Celesd F. Willoughby. Other HKS brands include OpinionatedPets.com, a gift company for pet lovers and their friends (where the critters are in charge...and they know it!), and Heather KiNCH Studio, focused on fine art bird photography.

For more information, please contact Celesd at 760.492.3377 or via email at [email protected].

Website: http://birdbeat.com

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