A Great Addition to Your Festive Wardrobe - Stand Out from the Crowd with a Swarovski Crystal Ring

    LONDON, ENGLAND, October 24, 2011 /24-7PressRelease/ -- With the comparative hardness of diamonds, together with its trademark reflective qualities, Swarovski crystal has been used in the manufacture of spectacular chandeliers, high quality stemware, collectible figurines and some of the most appealing and beautifully designed jewellery on Earth.

The Swarovski Jewellery brand has consistently embraced techniques and state-of-the-art technology in an effort to produce jewellery that complements the demands of the modern woman, as is evident in their superb collection of Swarovski rings.

Apart from the dazzling beauty inherent in crystal, Swarovski has pioneered the use of chemical coatings to produce an ever-changing palette of tints and hues. These are obviously displayed in their modern, traditionally designed, Swarovski rings - Swarovski Nirvana Indicolite Crystal Rings, Swarovski Nirvana Amethyst Crystal Rings, Swarovski Chic Crystal Rings and Swarovski Marie Crystal Wal Moonlight Rings.

Although the deep purple, indigo, midnight blue and amethyst - custom created for top of the range Swarovski crystal rings, earrings and necklaces - are incomparably stunning, it is the clear crystal used in the creation of Swarovski Nirvana Clear Crystal Rings, Swarovski Dazzle Crystal Setting Rings and Swarovski Crystal Honestly Rings that holds more intrinsic value due to its unblemished, flawless quality.

Crystals, in their natural state, were identified by the ancient Mesopotamians, who used the beautifully reflective stones as jewellery, to decorate pottery and as high-end home decor only available to the aristocracy of the era. In an effort to emulate nature, people soon started experimenting with raw materials and, by combining silica, an alkali and burnt limestone, the first glass was developed. By adding lead, the quality and strength of glass was dramatically improved to create what is commonly known as lead crystal.

Developed by Bohemian-born Daniel Swarovski well over a century ago, who learned his trade from the generations of glass cutters before him, the Swarovski crystal brand began to emerge as the unrivalled market leader of quality crystal products when a precision-cutting machine was invented and patented by the visionary young man. The peerless accuracy of the cutting tool enabled faster production and the inclusion of more and more facets into the cutting process, while an innovative polishing technique optimised the inherent transparency and inner glow of the material, creating crystal with reflective qualities never seen before.

Swarovski crystal is made in the usual glass manufacturing process, where silica, soda and lime are heated at extremely high temperatures, but lead is added to create lead crystal that is strong enough to withstand cutting and engraving. The secret behind Swarovski's success is the content ratio of lead in their quality crystal, which, at 32 per cent is the highest in the world. Add in precise cutting techniques, backed by mathematical angles and high-tech computerised technology, together with custom created coatings, and Swarovski crystal is a one-of-a-kind premium product unmatched in the rest of the world.

Over the years, many famous people have been known to wear Swarovski crystal. These include the inimitable Jacqueline Kennedy Onassis, known for her beauty and style, who often complemented her stunning fashion ensembles and trademark outsized sunglasses with a beautifully crafted tennis bracelet liberally studded with flawless Swarovski crystals. In addition Hollywood stars Sandra Bullock and Jennifer Lopez were spotted wearing outfits embellished with hundreds of matching Swarovski crystals. As well as making tiny Swarovski crystal earrings, they also produce extraordinary displays to dazzle and attract potential customers. The largest public display of Swarovski crystals, however, was a customised Swarovski crystal curtain that consisted of 100,000 crystals and weighed in at three tonnes, which backed the stage of the 82nd Annual Academy Awards.

The Watch Guys have sold and repaired jewellery in London's Hatton Garden since 1983.

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