Sweet Treat Favorite is Back at Whataburger

    SAN ANTONIO, TX, October 31, 2011 /24-7PressRelease/ -- Today Whataburger announced the return of its latest, limited-time-only dessert item -- the chocolate pie. This sweet treat is no trick, although it will be introduced on Halloween, starting at 3 p.m. CST. The newest pie from Whataburger will be featured with a longtime fan favorite, the chocolate shake, until Monday, Jan. 2 at all Whataburger locations.

"Chocolate is always a favorite, especially as we enter the holiday season," said Rich Scheffler, Whataburger Restaurants, LP Group Director of Marketing. "While we are known best for our fresh, made-to-order burgers, the chocolate pie and shake are the perfect complement to any custom order."

Offered 364 days a year, along with vanilla and strawberry, the chocolate shake can be ordered in three sizes, 16 ounce, 20 ounce and 32 ounce.

The chocolate pie, with its hot flaky crust and sweet filling, joins Whataburger's lineup of limited-time pie offerings which have included pineapple, strawberry, cherry, banana and lemon.

In addition to the chocolate pie and shake, other Whataburger dessert options include hot apple pies, sugar and chocolate chunk cookies, cinnamon rolls and fruit chews.

For nutritional information on the chocolate pie, chocolate shake or any other Whataburger menu item customers can visit www.whataburger.com.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, never frozen, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company. Become a fan on Facebook at http://www.facebook.com/whataburger and follow the brand on Twitter @Whataburger.

MEDIA CONTACTS:
Suzanne Miller or Tracy Aiello
SPM Communications
(817) 329-3257
[email protected]
[email protected]

Meredith Hargrove
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6403
[email protected]

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