Where's P.T. Barnum when you need him? - Scholarship Offered to Wildest P.T. Barnum publicity thinker for new book campaign

    Where is P.T. Barnum when you need him?

Marketing specialist Joe Vitale, author of way too many books to list here, including "There's A Customer Born Every Minute: P.T. Barnum's Secrets to Business Success" and the Nightingale-Conant audio program, "The Power of Outrageous Marketing," is fed up.

"I've been looking for a publicist to help me promote my next book on April 5th," says the Texas author. "But so far all of them are traditionalists who want a fat retainer to send out boring news releases."

Vitale says he's looking for the reincarnation of P.T.Barnum, the famous showman and circus promoter known for his outrageous stunts and shows.

"I know there's a young, hungry publicist out there, probably still in school or learning on the street of hard knocks, who would love to take on my challenge."

The challenge?

"I want to shake the earth on April 5th when my new book is released," explains Vitale. "I'm challenging publicists and interns to come up with an idea that will make the world sit up and take notice."

And Vitale is putting his money where his mouth is: "I'll give the best idea a $1,000 scholarship," he declared.

Vitale's new book is "The Attractor Factor: Five Easy Steps For Creating Wealth (or anything else) from the Inside Out" (Wiley).

"I'm hoping to attract the right person for this challenge with a wad of cash," says Vitale. "And the promise of fame for pulling the event off."

If you're ready to pull off a grand event, or for more information, write Vitale's assistant at [email protected]

Vitale's own outrageous site is at www.mrfire.com

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