Bakon Vodka Debuts Industry's First Individually-Assigned QR Codes to New Bottles of Award-Winning Spirit

    SEATTLE, WA, November 09, 2011 /24-7PressRelease/ -- The world's first 'meat-flavored spirit', Bakon Vodka (www.bakonvodka.com), today marked another first, as they unveiled a brand new bottle design with a distinctive twist. Every Bakon Vodka bottle will now be embellished with a unique new quick response (QR) code that individualizes each bottle for its owner. The QR code will allow the bottle to be tracked and the customer who scans the code to enter into a 'game-like' environment where they can earn badges for purchasing new bottles, trying a recipe, or passing the bottle to a friend in a new location. "It's kind of a Foursquare for products," said Bakon Vodka co-founder Sven Liden.

The social game solution was designed and implemented by Ethofy, a Seattle company focused on social marketing and sales. "While QR codes are traditionally used to take consumers to a Website or place of purchase, the Bakon team wanted a unique way to leverage the technology to give customers a fun, interactive experience," said Dan Frumin, Ethofy CEO.

"Bakon customers play on their phones and share their scan history and comments on Facebook. Social games and badges incent customers to scan and share while simultaneously giving us a deeper understanding of how customers experience our product," said Liden.

The new QR coded Bakon Vodka bottles are now shipping throughout the 41 states where the spirit is currently available. The company expects the QR coded bottles to boost the company's thriving social media community by engaging the brand in new ways with its more than 54,000 Facebook fans and almost 5,000 Twitter followers. The new Bakon Vodka bottle also has a new design for better shelf visibility in retail environments and bars.

Both teams are already planning the next wave of features for the QR-coded bottles and social game, including customized daily fortunes, scavenger hunts, and photo contests. Stefan Schachtell, another co-founder of Bakon Vodka adds "It's a great feature for our distributors too because we can get sales teams and bars involved in the game, organize sales contests, and track the viral nature of the application."

Launched in 2009, Bakon Vodka's premium quality potato vodka has experienced unprecedented growth, becoming a leader in the independent spirits industry. Earlier this year, Bakon Vodka announced a new partnership with Southern Wine & Spirits, the number one distributor in the United States, as well as expanded partnerships with Republic National Distributing Company and California's BevMo! stores to increase product accessibility. Bakon Vodka is now available throughout the United States with planned expansion into Canada and Europe by 2012.

"Drinking is a social activity that doesn't need to always be linked to overconsumption, and we've found a fun way to make that happen for our enthusiastic community," closed Liden.

Bakon Vodka retails for around $30 and can be found in bars, restaurants and liquor stores nationwide. Distributor information, recipes and where to find Bakon Vodka can be found at www.bakonvodka.com

About Bakon Vodka
Born in Seattle in 2009, Bakon Vodka began with an interest to infuse a smoky peppered-bacon flavor into a premium potato vodka. The resulting bacon-flavored liquor is column distilled with superior quality potatoes to create a smoky and savory vodka ideal for mixing 'carnivorous cocktails'. Today, Bakon Vodka is sold in the majority of the US and has gained international attention. Awarded 93 points and Publisher's Pick by Tasting Panel Magazine, a 2010 BTI International Spirits Competition Gold Medalist, and a feature in numerous late night shows, men's and lifestyle magazines, and national publications, Bakon Vodka continues to be a fan favorite in the infused liquor category and the go-to choice for the "Best Bloody Mary" around.

About Ethofy
Ethofy develops and markets solutions that help companies engage customers and partners in becoming brand and product advocates. Ethofy's solutions capitalize on decades of channel, partner and consumer marketing experience and leverage Inspired Marketing , Ethofy's scalable cloud-based platform. Ethofy delivers the user experience, content delivery and rich analytics that clients such as Microsoft, Toshiba, and Lenovo need to drive success.

For more information or media inquiries, please contact:
Tanya Mahr
Revolution PR for Bakon Vodka
[email protected] or 206-227-4774

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