Best in Class IMA Win for Safari Tour Company The Far Horizons

    HERTFORDSHIRE, ENGLAND, November 21, 2011 /24-7PressRelease/ -- Cyber-Duck, an award-winning digital agency has been awarded the top honour in the Travel/Tourism category at the Interactive Media Awards for the design and build of The Far Horizons website, launched earlier in the year.

Tours offered by the company give tourists the opportunity to enjoy quality wildlife and community tourism experiences in Rwanda, Uganda and Kenya, such as tracking Mountain Gorillas, rafting the River Nile or seeing Lions and Elephants in their natural habitat.

The award was presented as 'Best in Class' and scored a highly impressive 481 points out of 500 after judging from some of the most distinguished members of the Interactive Media Council.

The London digital agency production has a huge range of features, some of which are unique, including interactive tour routes with a detailed description of the activities for each day, and a creative design with a highly usable interface allowing customers to book their tour with ease. The simple to use search/filter interface enables users to quickly and easily find the perfect tour for them, with options like the type of tour, destination, length and budget all available to them as options.

Other features that contributed towards the award win include the interactive wizard which allows users to custom build their perfect safari tour, as well as custom map integration to show a mapped path of the itinerary. The map displays a short snippet of information about each stage of the tour, as well as details on accommodation, dates and prices.

The entire website was built to be highly editable through Wordpress, so whenever The Far Horizons team need to update information or add a new tour, they are able to easily do so themselves without web developers in-house.

CEO and Owner of The Far Horizons, Patrick Shah, was quoted when the website was first launched earlier this year, "The Far Horizons are extremely pleased (and relieved!) that we went with Cyber-Duck... the site is a triumph, and ticks all the boxes and more. The Far Horizons look forward to a fruitful relationship going forward for both companies."

When asked to comment on the latest accolade, Mr Shah stated, "We've always been very pleased with the design and user experience our new website offers our users, and this award recognises that it's not just us that thinks so!"

Cyber-Duck MD Danny Bluestone also commented, stating: "This project was a lot of fun to work on and, as ever, the team behind it placed a real emphasis on the user experience and unique design. I think it's really paid off with yet another accolade to add to the Cyber-Duck trophy cabinet."

Cyber-Duck is a leading digital agency delivering award-winning corporate websites, SaaS applications and mobile apps whilst offering UX consultancy and marketing services.

The company, established in 2005, has worked with over 100 corporate enterprises, start-ups, governments and NGOs such as the European Union, NordicBet, Paul Simon, BAM, Jewson, Halcyon Gallery and Arsenal FC.

Utilising a UCD (user-centered design) methodology and an agile (Scrum) philosophy for project management and development, Cyber-Duck provides comprehensive solutions that streamline business processes and drive conversions.

http://www.cyber-duck.co.uk

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