Pizza franchises

    /24-7PressRelease/ - DUBLIN, IRELAND, February 24, 2007 - Pizza is one of the most regularly eaten fast foods in the UK and US, with millions of the round Italian dishes being consumed every year.

The all-time favourite meal of choice for many continues to be a popular option for both consumers and businesspeople alike, as pizza franchises are maintaining a healthy proportion of the fast food industry, despite the popularity of ethnic cuisines.

Pizza franchises are like the meal themselves: they contain many different elements and can provide a satisfying end result, are quick and easy to set up and prepare and are hugely popular - plus, pizzas have one of the highest mark-ups of any food item.

Among the most popular pizza franchises is Dominos Pizza, which is frequently voted one of the best franchises available. In 2004, the company won Best Franchiser of the Year from the British Franchise Association - a mark of just how effective the simple pizza store can be.

Dominos opened its first UK store in 1985, but now runs 400 outlets through 150 franchisees. The method is simple: invest around 230,000 in a store, which includes a 10,000 fee to Dominos, and the company helps you with every aspect of the business, from training staff to marketing and product control.

Of course, the franchisee needs to consider the normal factors before diving into the industry, such as their location, finances and how much time they can personally commit to running an outlet.

Ideally, a pizza franchise would be situated where there are large numbers of people and other industries, such as pubs, clubs, shops and residential areas. Targeting students is also a key tactic, as university towns often have large numbers of students happy to pay out for a takeaway and also become employed in fast food stores.

But there are also pitfalls potential franchisees need to be aware of. Financially, it is necessary to raise a fair amount of money - a certain proportion of which must often be cash - in order to begin the franchise deal in the first place. Making sure marketing, training, product control and high standards are also met every day is also the job of the franchisee, ultimately meaning the outlet can only be as rewarding as the amount of time invested in it.

There are dozens of pizza franchises in the UK and US, and despite the current healthy eating boom, there seems to be little sign of the global demand for pizza and its variants waning.

Copyright Adfero Ltd 2007

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