Bour Bon Creations Consider Consumer Trends for 2012

    MANCHESTER, ENGLAND, November 27, 2011 /24-7PressRelease/ -- Bour Bon Creations, a direct marketing and sales firm based in Manchester observe and report consumer trends as part of the service they provide their clients. Considering demographics, territory locations and accessing social status are ways that Bour Bon Creations determine how to reach a specific target audience. It is important to monitor consumer trends to establish how to further develop a marketing or sales strategy.

Bour Bon Creations assist businesses from many industries in reaching a specific target audience and growing a customer base through personalised presentations and building long-lasting relationships with consumers. A shift in trends noticeable to Bour Bon Creations is a brand's relevance through social channels such as Facebook, Linkedin and Twitter. Consumers have the opportunity through social media to educate themselves making them savvier than ever before. "Gone are the days when we approached a consumer that has not heard of a brand, social media has streamlined our customer acquisition process because consumers have already conducted research on a brand or seen some advertising through social media. This shift in consumer trends has enabled us to close warm leads rather than relying on the traditional cold-call sales method," says Hilary Beard, Managing Director of Bour Bon Creations.

Emerging Generosity is another trend monitored closely in the 2010 and 2011 trend reports by Trendwatching.com and it is proving to expand further in 2012. Emerging markets such as China and India have seen significant interest in consumers supporting brands that donate to charity or support fair-trade. Bour Bon Creations work with clients in the charity sector and have seen a change in consumer views. "The way consumers relate to a brand will depend on the individual, but something that has emerged in the last 12 months is consumer's generosity. The current economic climate has in a way encouraged consumers to think twice before a purchase and something that sways the consumer's choice is how that brand is supporting economic issues like fair-trade or crisis charities," says Hilary Beard at Bour Bon Creations.

"Bour Bon Creations will continue to keep watch of the up and coming consumer trends for 2012 as it is an important factor in evolving their business model. Bour Bon Creations," Hilary Beard adds. Understanding consumer trends allows us to ensure we are developing productive marketing or sales strategies for our clients. By predicting what the consumer will be looking for we can ensure the campaigns we implement will be a success.

Bour Bon Creations plan to monitor these two trends, Social Media Influence and Emerging Generosity and follow their development into 2012.

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Bour Bon Creations is the answer to most businesses' number one question... how to get their product or services in front of potential customers.

Website: http://www.bourboncreations.com

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