CiCi's Pizza Partners with Birchwood Resultants to Upgrade Site Model

    COPPELL, TX, November 29, 2011 /24-7PressRelease/ -- CiCi's Pizza, home of the custom pizza buffet, announces a new partnership with Birchwood Resultants, a strategic site modeling company, as part of its "Build the Brand" growth strategy to add another 500 restaurants in the next eight to 10 years.

Arlington, Texas-based Birchwood Resultants has already begun developing CiCi's new site model after conducting more than 22,000 guest surveys at 98 restaurants in 26 states, as well as site surveys to assess signage, co-tenants, site visibility and traffic patterns. The site model will also include competitive analysis and recessionary metrics. The model is in development now for full launch in January 2012.

"CiCi's partnered with Birchwood Resultants to maximize our growth potential with a robust and easily updated site model that will help current and future CiCi's franchise partners succeed," said CiCi's Pizza Chief Development Officer Bill Spae. "Our 'Build the Brand' growth strategy touches everything we do at CiCi's, and our work with Birchwood Resultants is another important step forward."

In addition, the new site model will provide a research-driven basis for CiCi's enhanced field and digital marketing initiatives.

"CiCi's has made impressive improvements throughout its system to position the company as the preeminent leader in the pizza buffet market," said Birchwood Resultants Managing Partner Bill McClave. "Birchwood Resultants will marry its best-in-class real estate modeling with CiCi's best-in-class brand positioning and franchise support systems to build true competitive advantages for each and every CiCi's franchise partner."

Birchwood Resultants, established in 1999, focuses exclusively on working with restaurant industry leaders and performing results-based marketing. The company has worked with Sonic, Dunkin Donuts, Popeye's, Pinkberry and Red Robin, among others.

About CiCi's Pizza
Coppell, Texas-based CiCi's Pizza opened its first restaurant in Plano, Texas in 1985, and is now one of the nation's fastest growing pizza chains. The family-oriented restaurant is known for its popular pizza, pasta, salad and dessert buffet featuring up to 20 varieties of pizza and fresh ingredients for about $5. The expanding company has about 600 restaurants in 35 states and in 2010, it announced plans to add another 500 restaurants in the next 10 years. In 2011, Zagat recognized CiCi's among its list of most child-friendly fast-food chains and the same year, CiCi's was named No. 1 in its category in Entrepreneur's Franchise 500 list. In 2010, CiCi's was named to Inc. Magazine's top 5,000 list, and to Parents' list of top family-friendly restaurants. Its commitment to value has been recognized by USA Today, Restaurants & Institutions and Nation's Restaurant News, which ranked CiCi's No. 1 in sales and unit growth among pizza chains for the past four years. CiCi's has also been named one of the top 25 performing brands by The Wall Street Journal and a top 200 franchise concept by Franchise Today.

For more information about CiCi's, visit www.cicispizza.com or www.facebook.com/cicis.

For franchising information, contact Bruce Evans at [email protected] or 972-745-4318.

# # #