Mercury Direct Shows Over 20% Increase in Sales Year on Year

    KENT, ENGLAND, December 01, 2011 /24-7PressRelease/ -- Specialist cheap holidays provider Mercury Direct - whose popular destination packages include Malta holidays and Cyprus holidays - has reported a significant increase in year on year sales.

The company is finding that increased interest in short-haul flights and trips - as travellers attempt to cut down on the cost of long-haul flights and layovers - has had a very positive impact on the company's revenue.

Financial analysis for the year reported a 24% increase in sales online and a 15% increase in unique users - meaning that one-time buyers and customers are also making Mercury Direct their one-stop holiday shop.

It is believed that these positive figures emerged thanks to an increase in short haul holidays as customers look to localise their entertainment, leisure and amenities.

Last year's busy October and November has also had an impact. The Mediterranean's good weather, short distances and good prices has seen millions flock to Malta, Cyprus, the Algarve and Spain as UK holidaymakers seek an alternative break and some winter sun.

And this spells good news for current and future Mercury Direct customers who are keen to save more money on their overseas travel and holiday packages. The company is responding to these figures with a renewed bout of on-site offers.

As well as a website re-design earlier in the year, which has seen several newer destinations launched successfully (including Gran Canaria & Fuerteventura), Mercury Direct is maintaining its popularity with additional travel offers online.

Mercury Direct is offering 3rd week free on selected destinations and hotels, as well as ongoing 2 for 1 offers on selected spots across the globe - including numerous hotels and resorts in Sri Lanka and Mauritius.

The company hopes to build on its reputation for cheap holiday offers - and to build on the impressive year on year figures.

Established in September 1980, Mercury Direct has grown from small beginnings to become one of the leading specialists to Malta, Cyprus, Sri Lanka and Mauritius. Mercury Direct also offer the same quality and choice of holidays to Madeira, the Algarve, Australia, Bali and other holiday destinations. The company only sells its own carefully selected holidays, those in which it has confidence and which customers rate as good or excellent in questionnaires, and the representative service offered in resorts results in clients being looked after through every step of their holiday. As a result, Mercury Direct gets more and more repeat bookings every year as well as more customers hearing about the company through word of mouth.

Website: http://www.mercury-direct.co.uk

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