Brick Marketing Creates 2012 Updated Version of Popular SEO Checklist Guide

    BOSTON, MA, March 20, 2012 /24-7PressRelease/ -- Brick Marketing has released an updated version of its popular SEO checklist guide. The original SEO whitepaper checklist guide was released in 2011 and received thousands of downloads. The updated version for 2012 includes information about recent changes to the industry that affect an SEO campaign.

The Brick Marketing SEO checklist guide breaks the SEO process down into two phases which each include a number of steps. The first phase includes Pre-SEO tips, site structure recommendations, SEO best practice guidelines, SEO content writing advice, an outline of keyword research, and on site optimization best practices. Phase one of the guide provides the reader with an understanding of the basics of SEO, how to prepare for an SEO campaign and the kind of research that needs to be done, website development best practices for SEO purposes, how to successfully conduct keyword research and implement keywords naturally into content, and all of the elements of a website that need to be optimized.

The second phase of the Brick Marketing SEO checklist guide includes link building and SEO measurability information. Link building is the process of achieving inbound links that point back to a website. Links help to increase a website and company brand and visibility in the search engines and online in general. The SEO checklist guide discusses how to conduct a link audit and recommends link building tactics such as online publicity, directory submission, social networking, local search engine profile submission, blog commenting, industry association memberships, article marketing, and online video marketing. The SEO checklist guide outlines that as a website gains more trust, it will achieve natural links over time. SEO success can be measured by website generated conversions including sales and leads and by the number of organic visitors to a website. The SEO checklist guide suggests using an Analytics tool to track how web traffic interacts with a website.

An SEO campaign can either be implemented in house or a business can hire an SEO service provider to handle the work. The Brick Marketing SEO checklist guide provides some tips for hiring an SEO service provider and provides a list of additional online SEO resources.

Brick Marketing was established in 2005 by President and Founder Nick Stamoulis who has over 13 years of industry experience. Brick Marketing is committed to personal service and Nick Stamoulis personally handles all client strategies and is vested in all Brick Marketing projects.

In addition to full-service SEO solutions, SEO consulting, and SEO training, Brick Marketing also provides numerous free SEO resources. The Brick Marketing Blog and Search Engine Optimization Journal provide useful SEO, search engine marketing, and social media marketing advice, tips, news and resources daily. These blogs fuel the content for the Brick Marketing SEO weekly newsletter which is read by over 150,000 business and marketing professionals. In addition, Brick Marketing produces helpful SEO videos on a regular basis.

To download the Brick Marketing SEO Checklist Guide visit http://brickmarketing.tradepub.com/free/w_bric01/prgm.cgi. To learn more about Brick Marketing full service SEO solutions visit http://www.brickmarketing.com.

Brick Marketing is a Boston-area search engine marketing firm that helps companies of all sizes throughout the United States and Canada increase sales through Search Engine Optimization (SEO) and Search Engine Marketing.

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