Exciting new platform makes e-messaging a breeze!

    /24-7PressRelease/ - SOUTHPORT, CT, March 01, 2007 - eWayDirect, Inc. announces the launch of Direct|Connect, a next-generation e-messaging platform that integrates multiple delivery channels in a new easy-to-use graphic user interface.

Direct|Connect offers power, versatility ... and effortlessness. "Too often people make things hard," acknowledges Patricia Wilson, Vice-President of Sales and Support at eWayDirect. "This software is easy enough for a child to navigate."

But it is the platform's power that attracts e-marketers. "We have really rewritten the rules this time around," says Neil Rosen, president and CEO of eWayDirect. "Direct|Connect gives marketers a simple way to isolate their best prospects and customers and get their message delivered 100% of the time. The ability to automate transition programs, cascades, and resends improves margins dramatically with little additional effort."

Now e-marketers can stop worrying about deliverability issues, rendering issues, and other problems inherent in the space: Direct|Connect lives up to its name, easily and seamlessly connecting marketers to customers with an automated process and outstanding customer support.

eWayDirect, Inc. is a full-service ESP (e-messaging service provider) that builds and supports proprietary Internet-based software applications helping marketers communicate effectively with their customers and prospects online in order to increase brand recognition, sales, and customer relationships.

Direct|Connect is already being used by current clients and is available for product demonstrations. It will be available to new clients this month. Call 888-655-0464 or visit www.ewaydirect.com and schedule a demo today!

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