Eastern University Announces the Launch of Its New Bachelor Degree in Business Administration Program for Working Adults

    /24-7PressRelease/ - ST. DAVIDS, PA, March 01, 2007 - Global awareness, keen insight, ethical decision-making, and innovative problem-solving are the hallmarks of success in today's rapidly changing business world. Eastern University's new Bachelor of Science in Business Administration program prepares students for success in the global marketplace by training them in the fundamentals of business, management and leadership, while instilling them with the core values that will enable graduates to influence meaningful, positive change in the workplace.

In recent years, corporate America has been plagued by a steady stream of news stories featuring greedy executives who pillage employee retirement funds, manipulate financial statements, and bribe government officials, while stashing away millions to support their own lavish lifestyles. Current trends demand that we examine our society to determine why our corporate leaders regularly engage in illegal and unethical behavior to gain fame and fortune for themselves at the expense of their employees, their customers, and their communities. Are these isolated incidents that speak more to the "bad apple" syndrome of a few highly ambitious individuals who abandoned their own integrity for material interests? Or, do they reflect a "bad barrel," in which deteriorating social values threaten to corrupt even the most morally conscientious corporate citizen?

These queries lead us to an even more relevant question: How can we ensure that future business leaders have the ethical and moral stamina to create corporate cultures that honor and respect employees, customers and communities?

Eastern University's Bachelor Degree in Business Administration Program for working adults addresses these questions and many others. With both on-site and online delivery formats, we teach future business leaders principle-centered management and leadership. Our unique curriculum educates students in business fundamentals—from Accounting and Finance to Marketing and Operations—but unlike other programs, Eastern integrates its traditional business program with an ethical Christian-based perspective. Our students learn to navigate the frequently murky waters of a profit-driven, highly competitive global marketplace by relying on their business acumen, as well as their values and integrity to make decisions.

Located in St. David's, Pennsylvania, Eastern is a Christian university of the arts and sciences dedicated through teaching, scholarship, service, spiritual formation, student development and societal involvement to the preparation of undergraduate and graduate students for thoughtful and productive lives of Christian faith and service. For more information regarding the Bachelor Degree in Business Administration program, please contact Mumia Parham at 800-732-7669, ext. 5365 or [email protected] or visit www.eubusinessdegree.com.

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