Icertas - International Certificate Association Founded in Switzerland

    ZURICH, SWITZERLAND, December 08, 2011 /24-7PressRelease/ -- ICERTAS organization (International Certificate Association) - www.icertas.com - was founded today in Zurich, Switzerland with the aim to encourage international cooperation between current and new certification, testing and research organizations as well as quality development of internationally unified certification tools.

The main mission of ICERTAS is recognition and promotion of quality and values on the global level - from the local consumer perspective, and the education of the local organizations to direct the local consumers to the products and services which have actually been tested and really offer bigger value and higher level of quality on the market.

Buyers too often disappointed these days

Consumers all over the world complain more and more often that it is getting harder to find products and services on the market which will satisfy them, and which will not leave a bad taste in their mouth after the purchase.

Today buyers are too often disappointed with the brand they trusted, and have been satisfied with for ages. They also stress out that today even a high price is not a guaranty for high quality.

At the same time numbers of researches show that existing certificate markings on the products are too often unintelligible, and the rewards stated on the products do not confirm their opinion.

It has been shown that existing certification and reward systems for products and services, foremost in the segment of consumer goods, do not give the consumer the right answers to their most frequent questions: Which product on my market has the best quality? What gives me the best value for my money?

Expert organization

ICERTAS is founded as an expert, politically independent organization with the headquarter in Zurich, in order to exchange knowledge and expertise with the world leading experts and organizations in the field of research, testing, certifying and rewarding products and services.

As the founders of ICERTAS stress out, they will base their work explicitly on the scientific competence.

The goal of ICERTAS is to develop more intensive work and cooperation with the national and international organizations and institutions all around the world dealing with the quality importance, quality purchase and raising the awareness about the consumers' rights while searching for the maximum values for their money.

The main goal of ICERTAS will be international cooperation and coordination, standardization of the certification systems, reward programs and services on the international level with the maximum cooperation and respecting the opinions and attitudes of local consumers and local experts.

Today buyer's issues

Globalization can be felt in all parts of the world. All around the world consumers are today faced with the numerous goods and services as never before.

Italian consumer in Rome expects completely different things from his car than a German buyer from Berlin.
Milk, perfect for a New Yorker, could be a complete disappointment to someone in Moscow.

Citizens of Sao Paolo, Brazil think about a completely different taste when they mention 'a perfect sausage' than the inhabitants of Sidney in Australia.

Quality is equally appreciated in Mexico and in Japan. However the quality concept of products and services is quite different from one country to another, and sometimes even within one country.

Different social groups can have major difference as well as regions.

The Mediterranean people appreciate milder food. Indians love hot food. If we talk about cars, some countries appreciate performance, others appreciate size and in some cultures and nations, they stress the importance of design.

The brands we used to trust are no longer a high quality guarantee. The high price, considered as the sign of high quality, does not assure the best buy.

Current international grading and rewarding methods for products and services do not respect these national, cultural and social differences.

This makes finding services and products on the domicile markets even harder for the buyers today.

Local grading focus

ICERTAS was founded in order to hear and value the opinion of local consumers and local experts, since they are the best in understanding the attitudes of local buyers and in giving the best reference to what is really valuable and qualitative on a certain market.

In order to fulfill its goals in the shortest time period, ICERTAS will work on building and defining the new international standards for valorizations of products and services quality together with their international partners and comparing the price and quality during each purchase.

www.icertas.com

International Certificate Association

ICERTAS GmbH
Lowenstrasse 54
8001 Zurich
Switzerland

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