Strategize Blue, Cultural Consensus Partner to Take Successful Business Strategy to the Next Level, Across International Borders

    SAN DIEGO, CA, December 09, 2011 /24-7PressRelease/ -- For the first time, Blue Ocean Strategy consulting firm Strategize Blue and cross-cultural consulting firm Universal Consensus are partnering to produce "Blue Ocean Strategy Across Cultures," a consulting and training platform designed to spur international sales growth and innovation.

Blue Ocean Strategy is based on the best-selling business book of the same title by W. Chan Kim and Renee Mauborgne, professors at INSEAD, the renowned international business school with campuses in Abu Dhabi, France and Singapore.

The book is widely regarded as one of the most significant business strategies of the 21st century.

"Creating blue oceans of uncontested growth is challenging when businesses reach out to global markets," said Zunaira Munir, managing director of Strategize Blue. "This program integrates cultural analysis into the Blue Ocean Strategy framework to minimize cross-cultural risks associated with going international.

"Our new program will help these businesses in minimizing cross-cultural risks as they explore and create new markets of uncontested growth overseas," added Munir. "Blue Ocean Strategy is a scientifically proven strategy for getting companies out of shark-infested red oceans of competition by creating new uncontested markets ripe for growth," said Munir.

The San Diego-based Universal Consensus developed the Business Model of Intercultural Analysis (BMIA), designed to propel growth and optimization in foreign markets. The model has helped Fortune 500 companies grow sales on average 27 percent.

"By adding our capabilities to a cutting-edge tool like Blue Ocean Strategy, we see compound benefits that yield immediate and broad results," says Universal Consensus CEO Denise Pirrotti Hummel. "With our combined framework, we help solve two of the biggest issues in U.S. business life today: lack of innovation and lack of the cross-cultural core competence necessary to be successful across borders.

"The efforts of Blue Ocean Strategists and thought leaders in cross-cultural consulting make this a compelling proposition at a time when stagnated business economies need it most."

About Strategize Blue
Strategize Blue (www.strategizeblue.com) is a leading Blue Ocean Strategy firm associated with the Global Blue Ocean Strategy Network. Strategize Blue clients include The Coca-Cola Co., Intel Corp., and Hewlett-Packard Co. Strategize Blue is part of a global community of practice based on the Blue Ocean Strategy (BOS) family of concepts and methodologies created by W. Chan Kim and Renee Mauborgne, professors at INSEAD, a leading business school with campuses in Asia, Europe and the Middle East.

About Universal Consensus
Carlsbad, Calif.-based Universal Consensus (www.universalconsensus.com) is a leading consulting firm helping clients drive profit across cultures. Universal Consensus clients include FedEx Corp., Whirlpool Corp., Qualcomm Inc., WD-40 Company, the U.S. Department of Defense and the U.S. State Department.

Media Contacts:

Zunaira Munir
Strategize Blue
[email protected]
Telephone: 858-324-1997

Denise Pirrotti Hummel
Universal Consensus
[email protected]
Telephone: 760-696-0151

Tom York Public Relations specializes in media relations for its clients. For more information, please contact Principal Tom York at [email protected].

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