myDNA Media, Inc. Launches Enhanced Health News Channel

    /24-7PressRelease.com/ - Austin, TX, December 27, 2004 - myDNA Media, Inc., launched an enhanced version of its premier news center, positioning www.myDNA.com as the preferred destination for health-centric news on the Internet. The News Center publishes the latest health news with commentary on how today's issues affect health care decisions. The News Channel contains over twenty specific categories, from cancer, diabetes, and clinical trials to breaking news on genetic tests and pharmacogenomic medications.

"Our news format delivers timely and relevant health information to consumers, helping them stay abreast of the rapidly changing health environment. This knowledge is critical as individuals become empowered to self-direct their health care while sharing more of the economic burden," said Rick Nauert, PhD, myDNA's news editor-in-chief.

"It is especially important for those with chronic disease, those who take medicines daily, and those who have been diagnosed with cancer to closely follow health news. With the rapid growth in drug-discovery and the advances in clinical trials and genomic medicine, these patients have the most to gain by following the latest activity in health news," said Dr. Bill Rice, myDNA's President and Chief Medical Officer.

"The myDNA News Channel reviews and evaluates 100's of news items on a daily basis from a vast array of sources, including peer-reviewed medical journals, the National Institutes of Health, and leading medical centers, to present the most relevant current news to our audience," he continued.

Timeliness of news presentation is an identifying feature of myDNA with 25 - 40 "new" news stories posted each day. News publication occurs twice daily and is one of the most comprehensive health news reporting systems in the world.

About myDNA Media, Inc.
myDNA Media, Inc. provides consumer's access to health information and services from its network of interactive properties, which include its eHealth portal, http://www.myDNA.com, and a health centric Internet Yellow Pages directory, http://www.1-800-Schedule.com and several destination websites.

The Company's mission is to provide consumers access to world-class health content and services to become better informed about their healthcare choices. The Company's integrated information model and systems architecture delivers a superior user experience across all myDNA properties.

For additional information, please contact Mr. Donald Hackett, at http://www.mydna.com/aboutus

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