Lego Kicks Off Christmas Season in Style, Reports dooyoo.co.uk

    ESSEX, ENGLAND, December 13, 2011 /24-7PressRelease/ -- Analysts at customer reviews and comparison site dooyoo.co.uk are expecting another busy festive season for Lego products following a strong performance with users in 2010 and 2011.

As the toy manufacturer makes a bold statement to mark the festive period, dooyoo.co.uk is expecting an increase of interest around Lego items in the coming months - to reflect the market.

Lego ensured it will be at the forefront of many shoppers' minds as 24th November saw the unveiling of a ten metre tall Christmas tree built entirely out of the plastic bricks in London's St Pancras Station.

The tree, which contains over 600,000 and has more than 1,000 Lego baubles attached to its 172 branches was constructed with the help of Edith Neville Primary School in Camden and Copenhagen Primary School in Islington, along with the Harpenden Explorer Scouts.

The towering Lego tree is the tallest tree ever to use the Danish toy building bricks. And this launch is expected to fire the imaginations of consumers who have already shown great interest in the vintage toy brand in recent years.

Following a strong showing on dooyoo.co.uk reviews last year, with classic products such as the Lego Bricks and Buckets and Lego Creators range proving that users are giving more attention to the 53-year-old brand than in the early 2000s.

Indeed, Lego has seen a steady growth in its market share over late 2009 to late 2011, boosted by partnerships with film franchises such as Harry Potter and Lego Star Wars.

However, reviews on dooyoo.co.uk, a site which specializes in places the users' views first, have noted that customer interest online seems to be equally driven towards the longer-standing Lego products.

Classic sets - such as Duplo, Lego City building sets, and basic Bricks - have received 4 and 5 star reviews throughout 2011.

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Website: http://www.dooyoo.co.uk/

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