Guide by Cell Enters New Technology Partnership With The Association of Performing Arts Presenters

    SAN FRANCISCO, CA, December 14, 2011 /24-7PressRelease/ -- Leading mobile technology service provider Guide by Cell has been selected as the official mobile technology partner for the Association of Performing Arts Presenters (APAP).

APAP, which is headquartered in Washington, DC, is a national service and advocacy organization with more than 1,400 members in the global performing arts community. San Francisco-based Guide by Cell has a history of providing mobile technology services to several prominent performing arts organizations, including the Boston Ballet, Alvin Ailey American Dance Theater, Huntington Theatre, and the Napa Valley Festival del Sole.

Through this partnership, Guide by Cell will offer APAP member organizations affordable access to its suite of robust mobile technologies, including cell phone audio tours, text messaging services, mobile websites, and Smartphone apps, as well as expert guidance for starting a mobile media strategy.

Under the new agreement, APAP members who sign up for new Guide by Cell services are eligible for a 30 percent discount on the first year of service for cell phone tours, text messaging and interactive systems, mobile websites and Smartphone apps.

"APAP|NYC is the conference for the performing arts industry - a marketplace, networking hub and professional business forum for all," said APAP|NYC Conference Producer, John X. Fernandez, Jr. "We are excited to partner with Guide by Cell to provide an introductory mobile technology service that will increase the efficiency and speed for sharing information among our members."

APAP will use Guide by Cell's text messaging service for the upcoming APAP|NYC 2012 Conference from January 6-10, 2012 in Midtown Manhattan. The five-day event draws more than 3,400 attendees, features more than 1,300 showcases throughout the city, hosts more than 350 exhibitors and is the largest annual gathering of the performing arts industry. For more information about APAP|NYC 2012, please visit www.APAPNYC.org.

"Mobile technology is the perfect engagement tool for performing arts organizations," said President and Founder of Guide by Cell, Dave Asheim. "The audience can use their cell phones to dial into a hotline and hear more about the actors, receive text message notification about upcoming performances, or vote to hear their favorite song as the encore at a concert. We're thrilled to offer our mobile technology services to APAP's member organizations and help create an enhanced audience experience."

About Guide by Cell

Founded in 2004, Guide by Cell is the world's largest provider of interactive mobile technology solutions to over 1000 cultural institutions and nonprofit organizations, including performing arts organizations, museums, zoos, aquariums, national and state parks, libraries, restaurants, universities and historical sites. The San Francisco-based company offers five main services: cell phone audio tours, text messaging, mobile websites, Smartphone applications and mobile giving. Guide by Cell is the official mobile technology partner to several major cultural trade associations and acts as expert advisor on mobile trends and strategies.

For more information visit: www.guidebycell.com or please call (415) 615-0150.

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