Per DM Group CEO Sees the Potential Danger for UK Businesses Following the Prime Minister's Veto of a New EU Treaty

    CHESTER, ENGLAND, December 17, 2011 /24-7PressRelease/ -- The inability for Britain and the 'rest of Europe' to reach an agreement has left everybody speculating as to Britain's future in Europe. The CEO of Per DM Group, one of the UK's leading out-source sales companies shares a number of the fears that have been expressed in the wake of the EU summit.

The decision to 'veto' the treaty came after the EU tried to implement tougher economic regulations and pursue a closer fiscal union in an attempt to save the floundering Euro, which the British Prime Minister argued was not in the interests of the UK. "The city of London is home to by far Europe's largest financial sector," explained the Per DM CEO. "The fear was that Britain would have far less control of an industry which accounts for 9% of its GDP," he went on to explain.

As the remaining 26 EU members forge ahead in hopes of creating a new EU treaty that will save the Euro, many fear that Britain will be left isolated, not only politically, but economically as well. "London is seen as the financial capital of the world, and the concern is that should it lose its influence in Europe, it would lose this important status," the CEO of Per DM explained. "This is a frightening prospect at a time when Britain requires economic stability," he went on to say.

The potential ramifications therefore lie beyond the financial sector. With less political influence in the EU, Britain would be put in a more difficult position with regards to other areas of business, such as trade. "40% of all UK exports goes to Europe. It is a vital area for British commerce and it is crucial that it maintains an element of control of the trade regulations. Although the UK may still be part of the European Union, it will find little support when trade negotiations take place in the future," argues the Per DM CEO.

Many will argue that the Prime minister had very little choice but to veto the treaty and the outcome was already expected prior to the summit. David Cameron was put under immense pressure by the Conservative back benchers, dubbed "Euro-sceptics" and had the prime minister signed the new treaty, Britain will have almost certainly lost a vast amount of control of its financial sector.

The Per DM CEO believes that there is scope to be positive about the future, however. "Perhaps this is an opportunity to establish stronger ties with the emerging markets such as China, India and Brazil," PerDM CEO noted. "The UK is still perfectly geopolitically positioned as the worlds broker and needs to capitalise on that as it attempts to create stronger unions with these developing countries."

About Per DM:

We aim to be the UK's foremost field sales organisation. Delivering high quality results through consistency and reliability.

PerDM Contact Marketing Limited was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

The company provides a flexible, scalable and highly cost-effective communications resource that can be deployed as a simple extension of, or complement to, a client's existing sales team. Additionally where a client does not possess such a team then PerDM is able to fulfill that function.

We can offer nationwide coverage of the UK and Ireland and are all first class communicators able to support new customer acquisition, customer retention, product promotion and product utilisation efforts.

OUR UK CLIENTS

PerDM Contact Marketing is growing fast and despite its young age has already secured a client base that reflects confidence in the commitment, knowledge, experience and professionalism of the company and its management team.

Our clients include:

- Talk Talk
- Fundraising Initiatives Limited
- Vodafone
- Opal
- EDF Energy
- Miller Pattison
- Airtricity
- Victoria Jackson
- MBNA
- Cardcutters

Website: http://www.pdmcontact.com

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