Search expansion as part of an integrated platform

    /24-7PressRelease/ - March 12, 2007 - SOUTHPORT, Conn. March 12, 2007 - eWayDirect, Inc. is expanding its search functionality as part of a seamless integrated approach to e-messaging that takes customers through acquisition, transition, and finally to lifetime value.

Search is an integral part of the spectrum of e-messaging and e-marketing services offered by eWayDirect. "Being able to position oneself competitively with the search engines - essentially, to make oneself visible to potential customers - is increasingly important as the Internet continues to grow," says Jeannette Cezanne, Vice-President of Communications, who will be speaking at the upcoming Search Engine Strategies conference in New York. "There are many ways of getting there, and we want to help our clients position themselves to really allow their customer acquisitions programs to take off. Search isn't magical and it's not difficult to understand. But it starts with education."

eWayDirect is providing that education on its website, where both a white paper on search engine optimization - organic search - and a webinar are available to anyone wanting to learn more. "We'll be adding materials on paid search as well," says Cezanne. "An educated client is the best client."

"We started offering paid and organic search services last year at the request of our clients," notes Martin Donner, COO of eWayDirect. "It represents a logical extension of the e-messaging solutions we provide, in that we are able to significantly improve the lifetime value of the newly acquired customers by integrating search with our transition marketing services. Providing this totally integrated solution allows eWayDirect to better serve our clients' e-marketing needs."

eWayDirect, Inc. is a full-service ESP (e-messaging service provider) that builds and supports proprietary Internet-based software applications helping marketers communicate effectively with their customers and prospects online in order to increase brand recognition, sales, and customer relationships.

Paid and organic search services are optimized when they're part of a whole ongoing e-marketing plan. Call 888-655-0464 or visit www.ewaydirect.com to learn more about enhancing customer acquisition through an integrated search program!

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