Arkovi Announces Research Partnership with Texas Tech University on Use of Social Media in Financial Services

    DOVER, OH, January 04, 2012 /24-7PressRelease/ -- BMRW & Associates, developers of Arkovi - the premier social media solution for archiving, compliance and market intelligence - and Texas Tech University's Department of Personal Financial Planning, are announcing a research partnership. The new partnership will explore the use of social media in financial services. The initial efforts will begin through the analysis of public Twitter data.

The Doctoral Program in the Department of Personal Financial Planning, which is headed by Dr. Michael Finke, CFP , strives to generate quality research that expands the body of knowledge in financial planning. With its 25th anniversary in 2012, Texas Tech is the leader in high quality comprehensive financial planning education and continues to cultivate new outlets for students to conduct high quality research while also inspiring excellence in the financial planning industry.

The Department's research partnership with Arkovi will foster Texas Tech's mission to improve the profession of financial planning by providing analytical research on the use of social media by financial advisors and institutions.

"Our recent research shows that financial planners can help clients maintain their goals during periods of market uncertainty," said Finke. "Our partnership with Arkovi gives us access to direct communications to help us better understand when clients feel anxiety and how advisors respond."

The joint initiative will include short form research on a regular frequency along with deeper research reports across the social media spectrum.

"This effort allows us to study the use of social media, identify the best practices, and share those practices with others while also developing benchmarks on that use," said Blane Warrene, CEO at BMRW & Associates, Inc.

About Arkovi Social Media Archiving

As a social media archiving pioneer, Arkovi delivers more than software as a service - it also includes veteran business, technical and regulatory expertise on the team serving our customers.

With a collective 55 years of financial services experience, Arkovi's team brings expertise in compliance, marketing, operations and technology to the Arkovi customer experience. Arkovi enables financial services and other firms to keep a permanent record of their social media participation through an affordable, always-on (accessible from home, office or mobile) archiving solution. This solution can also be used to track social media content for purposes of market intelligence.

Learn more by visiting us online at www.arkovi.com or call +1-866-222-2334.

BMRW & Associates, Inc. Media Contact:
Caitlin Zucal: 866-222-2334, x704, [email protected]

About Texas Tech University
The Texas Tech Personal Financial Planning (PFP) Program is the preeminent program in the United States. Established by leaders with a vision of the need to focus financial knowledge on families and the achievement of their goals, it evolved from the Family Finance major which has been in place at Texas Tech for over 25 years. The PFP major has become highly marketable, meeting the standards for registration established by Certified Financial Planner Board of Standards, Inc (CFP Board). In fact, of the over 210 colleges and universities in the U.S. with programs registered by the CFP Board, only a few have approved majors at the undergraduate and graduate levels, and only Texas Tech has a registered Ph.D. program in Personal Financial Planning and minors in both Finance and Agricultural Economics.

The PFP department features 12 full-time faculty, five graduate adjunct faculty, approximately 125 undergraduate students, 120 master's students, and 35 doctoral students. There are also approximately 1,000 students per semester taking basic personal finance courses, with nearly 100 of those students completing a formal minor in personal finance.

Texas Tech University Media Contact:
Dr. Michael Finke, CFP
(806)-742-5050
[email protected]

BMRW & Associates, Inc. is the developer of Arkovi, the premier financial services social media solution for archiving, compliance and market intelligence. Please contact us at 866-222-2334 for more information.

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