Molloy Bros. Moving Unveils New Brand Identity

    OLD BETHPAGE, NY, January 08, 2012 /24-7PressRelease/ -- The Advance Group (www.theadvancegrp.com) has formally unveiled a new brand identity that represents a significant milestone in the company's 40-year history. This signals its evolution into the largest and most experienced moving and relocation company in the New York metropolitan area. The Advance Group is formed from leading businesses in the commercial moving, office furniture installation, distribution, storage, document management, and employee relocation fields.

Recently, Advance Commercial Movers, The Advance Group's commercial moving business unit, celebrated its 30th anniversary. Begun in 1979 by T. James Molloy as Advance Relocation and Storage, Advance Commercial Movers capitalized on the growing need of businesses to relocate throughout the New York market and across the nation. Molloy Bros. Moving and Storage (www.molloybros.com), another business unit and a part of Mayflower Transit, has earned quality performance awards since 1998.

As part of the introductory program, The Advance Group will launch a series of new marketing and advertising initiatives including new websites, comprehensive sales materials, and an aggressive media campaign. The goal of the program is to create awareness within the business community and existing clientele of The Advance Group's leadership position and its extensive resources and capabilities.

This program is part of a fundamental transition in the way The Advance Group will market its services. It has always been the vision of the company's founder and CEO, Jim Molloy, to become the favored solutions provider for the most challenging relocation projects from the largest companies in the New York market.

"Planning is second nature to us in the moving business, and we have been planning this project for several years. With the changes to the economy, we felt now was an ideal time to roll out our new brand identity and marketing initiatives. Together, these new programs will allow us to improve the client experience for both new and existing customers. As the economy regains its strength, The Advance Group will be in an even stronger position to take advantage of opportunities," said Mr. Molloy.

The Advance Group is formed from leading businesses in the commercial moving, office furniture installation, distribution, storage, document management, and employee relocation fields.

The Advance Group has over 40 years of broad-based experience, national and international connections for complex moves, the largest talent pool and most experienced management-level team in the industry, and a centralized management operation. Together, these services provide a seamless, cost-effective, and highly coordinated response to the most challenging move and relocation projects.

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