Rejuvenating Japanese Urushi with Italian Design. A New Brand Designer Furniture is Created by Elena Galli Giallini for Morishige Furniture Co. Ltd.

    TAKAMATSU KAGAWA, JAPAN, January 08, 2012 /24-7PressRelease/ -- Morishige Company is pleased to announce the launch of a new range of designer furniture under the name of "DEINDE COLLECTION", created by Italian architect designer Elena Galli Giallini.

This project began when Morishige, a leading manufacturer of furniture with Japanese lacquer urushi, met the Italian architect Elena Galli Giallini and asked her to help the company lead the way into a world where the beauty of urushi could be revived with fresh, original ideas.

The Italian designer was motivated by her long-term fascination for urushi, and was inspired by the challenge of devising a new conception for this traditional artistry. She wanted to reveal new paths for an innovative and modern aesthetic of urushi exploiting all its potentialities and versatilities.

For this new brand, Elena Galli Giallini has chosen the approach to reviving the best qualities of delicate Japanese craftsmanship, working on a linear aesthetic, with rigorous forms and luxurious finishing.

"My theme was - tradition within modernity - and inside that route I wanted to blend the sensuous fascination of art with the actual functionality of design, making them complementary each other, for objects that should be innovative and timeless."

The "Deinde Collection" emphasizes the importance of bringing together tradition and modernity, craftsmanship and technology, artistic technique and industrial design.

The project involves a scrupulous choice of materials. Steel, wood and the Japanese natural lacquers are brought together in a contemporary synthesis. With current appeal, Deinde Collection blends smooth simplicity with richly textured surfaces, solidity and lightness as well as Western and Oriental styles. The result is a set of furniture characterized by an interplay of essential shapes and embroidery motifs, textile-like patterns of Japanese urushi.

The Italian designer followed the development of the entire process, from the design concept through to the prototype and the finished product. She also dedicated significant energy to the complex, experimental stages of the production of urushi decorations.

This series of furniture comprising sideboards, cabinets, low tables, dining tables, sofas and chairs, has recently been presented at the International Furniture Fair in Tokyo IFFT 2011, where it received an enthusiastic response from the public and the traders.

The name "DEINDE" is a Latin word which means "Next", "thereafter", "From now on". This term contains a specific reference to a new and better future. After the terrible tragedy of the Great Earthquake and Tsunami in the Tohoku Region, the designer wanted to emphasize the need for hope, the importance of a new beginning, and the necessity to restore prosperity. All these meanings and emotions are evoked in the "DEINDE COLLECTION".

About Morishige
Morishige Co., Ltd. is a leading furniture company, based in Japan and specialized on furniture with urushi lacquer. The Company is renowned for its mastery in traditional lacquer ware techniques and for her desire to maintain alive the heritage of "hand -crafted work" and Japanese artistry.

Contact Information:

MORISHIGE Co.; Ltd
Japan, 760-0077 Kagawa Takamatsu
Tel: (+81) 87 861 0281
Fax: (+81) 87 861 0279
Yamasaki Tsuneto
E-mail: [email protected]
http://www.morishige-furniture.co.jp

ELENA DESIGN OFFICE
Japan, 661-0035 Hyogo Amagasaki
Mukonoso 1-5-7 49 Bldg. # 501
Tel: (+81) 6 6432 7300
Fax: (+81) 6 6432 7323
Elena Galli Giallini
E-mail: [email protected]
Lio Giallini
E-mail: [email protected]
http://www.elenagalligiallini.com

Elena Design Office is a multidisciplinary architecture & design practice based in Japan. Elena Galli Giallini has been living in Japan since 1995 working for top Japanese enterprises, on the fields of architecture, interior and industrial design.

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