That's it.(TM) Fruit Bars to be Sold at Whole Foods Markets Nationwide and on All Virgin America Flights

    VAN NUYS, CA, January 11, 2012 /24-7PressRelease/ -- That's it.TM announced today that its all-natural That's it.TM fruit bars are now available for sale at Whole Foods Markets nationwide and will be available on all Virgin America flights starting in mid-January 2012. That's it.TM fruit bars, a revolutionary new line of snack bars that contain only 2 ingredients: fruit and fruit, are made without preservatives, concentrates, purees, juices, added sugars, corn syrup, artificial coloring, or flavoring.

That's it.TM fruit bars are now available for purchase in the Whole Body deparTMent of Whole Foods Markets throughout the United States. They will also be available for purchase on all Virgin America flights as part of the airline's in-flight Jetset Kids Boxes.

"We're thrilled to be able to bring our fruit bars to a broad national audience through our recent placements in Whole Foods Markets and on Virgin America flights," said That's it.TM founder Dr. Lior Lewensztain. "Moreover, we are excited to be aligning with brands that embody corporate social responsibility, value locally sourced products, and that share our mission of bringing healthy, natural foods to consumers."

That's it.TM fruit bars were recently rated a 92 point "Hit" by Phil Lempert on his site Supermarketguru.com and were featured by Food Network star Lisa Lillien on her site Hungry-girl.com.

That's it.TM fruit bars come in three varieties: apples+cherries, apples+pears, and apples+apricots and each bar contains the equivalent of two whole servings of fruit.. They contain only 100 calories, are fat free, and deliver 3g of fiber per bar. That's it.TM fruit bars are also gluten free snacks, as well as vegan, kosher, and diabetic friendly/low on the glycemic index, and great weight management bars.

About That's it.TM

That's it.TM was founded in 2010 to improve the quality of life of children and adults worldwide by making fruit and its benefits accessible to people everywhere. Through education, focused research, sustainability, and ethical practices, the company's mission is to provide products to improve, protect, and restore the body. Our journey starts with That's it.TM fruit bars, a product that focuses solely on fruit and delivers unprecedented taste, texture and purity of ingredients listed on the product label. For more information, visit www.thatsitfruit.com, or follow That's it.TM on Twitter @thatsitfruit or on Facebook at www.facebook.com/thatsitfruit.

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