YoCrunch Yogurt Announces New Pie Parfait Line with Real Pie Crust Toppings

    CHICAGO, IL, January 17, 2012 /24-7PressRelease/ -- Pie lovers rejoice! YoCrunch, the original yogurt packaged with fun, mix-in toppings, launches a new Pie Parfait line that has what no other yogurt offers: crumbly, crunchy pie crust toppings to mix in for a delicious, homemade taste.

New Apple, Cherry and Triple Berry Pie Parfaits are convenient, portable and better-for-you dessert alternatives or tasty snack options for adults and kids. Made with fat-free vanilla yogurt and real fruit, each 4-ounce cup has just 120 calories, including the toppings, and offers protein and calcium.

The new YoCrunch Apple Pie Parfait features pieces of real apple and a one of a kind Cinna-Crunch crust topping for an authentic, all-American apple pie taste. Crunchy, delicious Crumble Crust perfectly balances the sweet, tart berries of the Cherry Pie Parfait and Triple Berry Pie Parfait, made with whole blueberries, blackberries and raspberries.

"Yogurt based desserts are growing trend going into 2012, but pie without the crust just isn't pie," said YoCrunch Senior Vice President of Marketing Ralph Tschantz. "Our new Apple, Cherry and Triple Berry Pie Parfaits are the first yogurt cups to offer real homemade pie taste complete with the satisfying crunch of crumbly crust."

Industry experts have called 2011 "The Year of the Pie" and say consumers in 2012 will continue their renewed interest in the beloved dessert in a variety of forms, ranging from pie-blended milkshakes to mini pies to the new YoCrunch Pie Parfait. A recent study by Kelton Research shows that apple, cherry and berry are among America's top 10 favorite pie flavors.

Suggested retail price for a four-pack of 4-ounce YoCrunch Pie Parfaits is $3.19 to $3.89.

About YoCrunch Yogurt
YoCrunch Yogurt provides a break from boring snacking - it's a fun snack that allows kids and adults to play with their food and receive all the health benefits of yogurt. The YoCrunch brand is America's best-selling full line of smooth, creamy yogurt conveniently packaged together with a wide variety of crunchy mix-ins including granola, M&M's Chocolate Candies, Nestle Crunch candy, Reese's Pieces candy, OREO cookie pieces, and Butterfinger pieces, along with the YoCrunch Fruit Parfait line, which launched in 2010. For more information please visit www.YoCrunch.com.

Media Contacts:
Devin Maxey or Rebecca Wilkins
SPM Communications
(214) 379-7000
[email protected]
[email protected]

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