Music Industry Players Come to London to Discover Award Winners at the BRIT Awards

    LONDON, ENGLAND, January 18, 2012 /24-7PressRelease/ -- With four nominations British singer-songwriter Ed Sheeran tops the leader board for this year's Brit Awards, a glittering event - and a highlight of the British music industry - which returns to London's O2 Arena on 21st February 2012.

For visitors coming to London for the event, the website LondonTown.com offers a comprehensive choice of London hotels close to the venue where Adele, Bruno Mars, Coldplay, Sheeran, Florence and the Machine, Noel Gallagher and Rihanna will perform live on the night.

20-year-old Sheeran, who performed an acoustic version 'Give Me Love' at the nomination launch event at the Savoy Hotel, is shortlisted in four categories: best male, best breakthrough act, best album and best single for The A Team, the lead song from his chart topping debut album + (Plus).

But it's chart sensation Adele, with three nominations - for best female artist, best album for 21 and best single for Someone Like You - who the bookies believe will collect the most BRIT Award statues - this year designed by the legendary pop artist, Sir Peter Blake the artist behind the album sleeve for The Beatles' 'Sgt. Pepper's Lonely Hearts Club Band' in 1967. And who can argue with them after her spine tingling performance at last year's Brit Awards which Adele described as 'the most life changing night of her life'.

First held in 1977, the original 'British Record Industry Britannia Centenary Awards' not only celebrated the centenary of Thomas Edison's invention of the sound recording but also was the music industry's way of marking the Queen's Silver Jubilee. Now in the year of the Queen's Diamond Jubilee, the BRIT Awards return with a special performance by Britpop band Blur who are due to perform at the end of this year's ceremony after claiming the 'Oustanding Contribution to Music Award' which has been brought back especially for this year's BRIT Awards.

At the 2012 BRIT Awards one of the most coveted awards will be the Best British Album gong. Recent winners of the award include Mumford & Sons, Florence & The Machine, Duffy and Arctic Monkeys. Battling it out for this year's prize are: Adele for 21, Coldplay (Mylo), Ed Sheeran (+), Florence + the Machine, and serial nominee PJ Harvey whose album, Let England Shake, has already won the Mercury Music Prize. Despite being nominated seven times PJ Harvey has never taken home an award, she'll be hoping to take a gong at this year's ceremony.

One Brit Award winner who has already been revealed is Scottish soul sensation Emeli Sande who has been named as the winner of the 2012 Critics' Choice award in association with War Child. She is the fifth consecutive female winner, following previous award winners Jessie J (2011), Ellie Goulding (2010), Florence and The Machine (2009) and Adele (2008).

For visitors who want to stay in London for this star-studded music event LondonTown.com has a comprehensive list of hotels which can be booked via the website as well as a directory of restaurants, bars and shops in the city - a useful resource for out of town visitors and residents alike. With London hosting the Olympics, 2012 is set to be an exciting year in London and the BRIT Awards are among the most hotly anticipated awards in the music industry.

The BRIT Awards 2012 with Mastercard will be held on Tuesday 21st February at The 02 and will be exclusively broadcast live on ITV1.

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