Swiss ICERTAS Takes Over Best Buy Award and QUDAL

    ZURICH, SWITZERLAND, January 19, 2012 /24-7PressRelease/ -- The Swiss company ICERTAS GmbH (International Certificate Association), headquartered in Zurich will today take over the research and award programs for leading products and services - "Best Buy Award" (www.bestbuyaward.org) and "QUDAL - QUality meDAL" (www.qudal.com) worldwide.

Based upon innovative research methods, the Best Buy Award detects and awards the products and services which offer the best value for money within their categories on the market. At the same time, QUDAL (QUality meDAL) detects and certifies the products and services which offer the highest level of quality on the market without referring to the price - based upon the experience and opinion of consumers and research.

These research and certifying projects are developed in the cooperation of Axios Ltd and leading international consulting and auditing organization PWC (PricewaterhouseCoopers) and are extremely successful in the Eastern Europe. The reputable Center for market research GfK, headquartered in Nurnberg, Germany provides all the research needed for the Best Buy Award and QUDAL certificates.

Up to now, numerous distinguished international companies and renowned brands have gained the Best Buy Award certificates, since they were the best graded within their categories as the top offer on the market (either offering the top quality level; and/or the best value for money). 

Among many others, the top positions in the Best Buy Award and QUDAL research have been given to: Coca-Cola, NIKE, HP (Hewlett Packard), Dr. Oetker, Bauhaus, Opel, Mercedes, Head & Shoulders (P&G), NIVEA, Intersport, Ballantines, Braun (P&G), Nescafe (Nestle), FC Barcelona, Guess, Adidas and many others.

The success of these awards and certificates is shown the best in the fact that, on some markets, even 64% of surveyed consumers would rather buy the product or service with the Best Buy Award label than without it (Source: GfK).

The plan of the Swiss company ICERTAS GmbH is to expand the Best Buy Award and QUDAL certificates models through quality franchise partners to the dynamic markets of Central and Eastern Europe, Asia, Middle East, South America and Africa until 2015.

www.icertas.com

International Certificate Association

ICERTAS GmbH
Lowenstrasse 54
8001 Zurich
Switzerland

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ICERTAS, in cooperation with its partners, conducts research about customer satisfaction, product quality and customer behaviour using innovative research scheme and methods.

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