The Motorsport Lab Teams Up with Kaspersky Lab to Create an Unforgettable Corporate Ferrari Driving Experience Program

    BOSTON, MA, February 06, 2012 /24-7PressRelease/ -- As you are planning to create a corporate sales incentive program, look no further than The Motorsport Lab's supercar media.

According to President and Founder Ray Chang, the purpose of The Motorsport Lab is to create a fun, exciting and once in a lifetime, interactive corporate experience using high-end supercars like Ferrari, Aston Martin and Lamborghini as a media platform.

"Our difference is that we utilize supercars as a fun, versatile media platform for businesses to communicate value. Supercars offer aesthetic beauty inside and out will command instant attention and affection by everyone. The exterior mechanical design is so bold and rare that it creates a pull-effect when seen. The interior mechanical design exudes a memorable driving or riding experience. Just looking inside a Ferrari or hearing its engine is remarkable, in and of itself. Lastly, our driving sherpas and their passion for creating wide smiles brings another layer of excitement and lasting impressions. Combined, we are able to use supercars and create a great corporate event or an interactive mobile advertising billboard campaign to communicate messages," says Chang.

In working with Kaspersky Lab, one of the world's leading Anti-Virus software companies, The Motorsport Lab created a Ferrari driving and riding experience to reward the hard-working sales teams at one of their national resellers. With carefully placed Kaspersky Lab logos on the hood and doors of a beautiful red Ferrari 360 Modena, the "Kaspersky Ferrari" was driven to offices in Marlborough MA, Portsmouth NH and Merrimack NH as a mobile advertising billboard. Immediately upon arrival, employees could not believe a Ferrari was onsite. Everyone gathered for pictures and top performers lived their dream of driving or riding in a Ferrari!

"My customers had such a great time, they have been raving about it ever since. I have been hearing 'best promo ever' all day," said Leslie Bois, Kaspersky Lab's National Channel Marketing Manager. Bois also said, "My experience in working with The Motorsport Lab has been truly amazing and I would recommend them to everyone. At Kaspersky Lab, we strive to deliver an innovative, customized experience for our channel partners and end-users, and the team at The Motorsport Lab certainly delivered an experience that won't soon be forgotten."

"We are very excited to be able to provide supercar corporate event experience," remarks Chang. "This type of event allows customers to 'experience' brands through interaction with supercars that they may not ever come in contact with. More importantly, it's that customers remember who gave them that experience of a lifetime and the resulting awareness and brand recognition. We're humbled that we were chosen by Kaspersky Lab to be able to communicate their offerings and value to their customers."

The Motorsport Lab is an experiential marketing agency dedicated to creating purposeful consumer interactions and engagements with client brands. They ideate bold, unique, inspirational and interactive programs that make business fun, exciting and genuine.
To include or inquire about this experiential marketing concept for your next campaign, contact
Ray Chang, President of The Motorsport Lab at [email protected].

For information: http://www.motorsportlab.com
Phone: 617-410-8205

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