Italian Lingerie Firm Penrose Awards Exclusive Distributorship to U.S.-Based Mercury

    /24-7PressRelease/ - March 23, 2007 - The agreement positions Mercury's Silk and Lace Brands division to fill an important niche in the American bridal market. The last of the major independent importers in America, Mercury will be the only company to bring the exquisite Penrose brand to U.S. consumers. Now, U.S. companies that cater to brides can offer this fine collection of handmade undergarments to customers in the medium- to high-end range.

Mercury, a 45-year industry veteran, is delighted over the new distributorship agreement and is looking forward to introducing the Penrose brand in the United States next month. "We will be debuting the Penrose product line at the Wedding Channel Couture show in April at the Waldorf Astoria in New York," says Ellie Peer-Greenberg, CEO of the Silk and Lace Brands division.

The professional marriage between Mercury and Penrose is highly fitting. Mercury's Silk and Lace Brands division focuses on the bridal industry including gowns, formal wear and accessories. And Mercury is well known for its premium products, attention to detail and excellent service. Penrose is also highly regarded for its commitment to delivering exceptional service and quality products. The company—whose products were previously available only in Europe and Japan—creates stylish intimate apparel that enhances the natural beauty of a bride's silhouette.

Penrose's product offerings include soft and form-fitting body suits, corsetry, bras, and hosiery. Its creations are made from precious fabrics that are expertly tailored to offer the quality of a custom made garment. The unique fashions produced by Penrose are designed to give brides a polished look and feel to make their wedding day a memorable occasion.

Established in Bologna, Italy in 1993, the Penrose product line is world renown. Its lingerie has been featured on the covers of bridal magazines throughout Europe. In fact, Penrose is the first Italian designer of lingerie collections devoted entirely to the bride. The company has made a distinctive mark on the industry with its perfectly-fitted, sophisticated and seductive undergarments. It's creative and chic collections are distributed in Italy and abroad to high-fashion ateliers and boutiques for brides. And they are often found gracing the windows of select, prestigious shops.

For more information about Mercury's products or its exclusive agreement to sell Penrose in the United States, please contact 888-796-7976 or [email protected].

www.PenroseBridal.com

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