Bertram Capital Successfully Divests Photobook Publishing Solution - Inkubook Acquired by Snap MyLife

    SAN MATEO, CA, February 05, 2012 /24-7PressRelease/ -- Bertram Capital announced that Author Solutions, Inc. has sold Inkubook, an online personal photobook publishing service to Snap MyLife, Inc. Inkubook was developed by Author Solutions, Inc., the world's leading provider of self-publishing services and a portfolio company of Bertram Capital.

"We are pleased to have found a strategic partner with a specific focus on the photobook market who could better maximize the potential of Inkubook, as we focus on continuing to grow the core self-publishing business at Author Solutions," said Jared Ruger, Partner at Bertram Capital. "Pat Crocker and the MidSpan team did an exceptional job of finding the perfect buyer for Inkubook. Midspan successfully delivered the right results for us and we greatly appreciate their work on our behalf."

Bertram Capital's unique business building approach includes investing in new technology initiatives to expand portfolio company growth opportunities. Inkubook was an internally incubated new product offering that leveraged Author Solutions' core publishing expertise to participate in the fast growing personal photobook segment. While Inkubook ultimately proved to be a non-core asset for AuthorSolutions, the acquisition further enhances Snap MyLife's vision of creating a comprehensive suite of user-generated content applications and photo-centric cloud-services for consumers. As part of the transaction, Snap MyLife will retain the current Inkubook team based in Indianapolis, with plans to further expand the location as a core R&D center for its consumer cloud-service applications.

"We were delighted to work on this project with Bertram Capital to find the right home for Inkubook," said Patrick Crocker, Managing Director at Midspan Partners. "Working closely with Bertram Capital, we were able to utilize our experience and proven approach to deliver a successful outcome where both Bertram Capital and Snap MyLife achieved their goals for Inkubook. Midspan demonstrated our ability to take on a complex project and deliver an outcome that exceeded our client's expectations."

About Midspan Partners
MidSpan Partners is an investment bank focused on mergers & acquisitions, capital raising and advisory services for leading middle market companies, private equity firms, founder/entrepreneurs and corporations. Headquartered in San Francisco, MidSpan specializes in transactions with enterprise values up to $250 million. Industries of focus include Consumer, Retail/Restaurant, Food/Beverage, Business/Government Services, Specialty Industrial, Energy & Environmental, Software, and Transportation & Logistics. For more information, please visit http://www.midspanpartners.com.

About Bertram Capital
Bertram Capital is a San Mateo, CA based private equity investment firm with more than $850 million in capital under management. Founded in 2006, Bertram Capital's mission is to build value for equity holders, employees, customers, and partners by helping already profitable companies realize their full potential. Visit www.bertramcapital.com for more information.

Contact:
David Hellier
Bertram Capital
(650) 358-5000
[email protected]

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