Fat Creep - the Cheapest, Easiest and Most Convenient Way to Lose Weight and Stay Slim

    LONDON, ENGLAND, February 10, 2012 /24-7PressRelease/ -- With our lives busier than ever and food never far away keeping track of one's weight can easily be forgotten. Based on this reality, the newly launched Fat Creep weight tracker incorporates features which cannot be found in any other weight or calorie tracker.

"The in-built alert system is definitely the best feature of the Fat Creep weight tracker," said the Founder, Heather Katsonga-Woodward, "I came up with the idea because weight frequently creeps up on me simply because I don't remember to weigh myself regularly. Having a weight-tracker with custom alerts was vital to stop this problem but I was surprised not to find even one for my iPhone and that's how Fat Creep was born."

One of Fat Creep's strengths is the 'happy weight range' concept which allows users to track weight according to self-set limits. The feature appeals to everyone who doesn't agree with using the body mass index (BMI) as the basis for whether their weight is "normal". This includes athletes and very physically active individuals. "Muscle is heavier than fat so BMI frequently misclassifies very sporty people as overweight when they are not fat at all," Katsonga-Woodward said. "BMI 'non-believers' will love the Fat Creep app as will BMI fanatics because BMI functionality can be easily activated."

The Fat Creep app is a serious rival to all current mainstream weight trackers and is freely available on iPhone, iPad and Android devices. Extra features such as data export, data back-up and advanced chart viewing require an in-app upgrade. At a one-off cost of $1.99 / GBP1.49 this upgrade is great value. An iPad 2 is up for grabs for one of the first 5,000 to upgrade.

"If you're already using a calorie counter," Katsonga-Woodward said, "I recommend you also track on Fat Creep to ensure your weight history is all in one place even if you change diets. We are promoting universal use of the app because we believe that prevention is and always has been better than cure. In fact, I think weight tracking is even more important for people that aren't dieting as it helps them spot weight gain very quickly. Fat Creep is not just a dieting tool, it's a lifestyle app."

Research by the National Weight Control Registry shows that 75% of people that succeed in maintaining weight loss after a diet weigh themselves at least weekly.

About Fat Creep

Fat Creep was founded in late 2011 and launched in January 2012 with the express aim of uncovering non-fad tricks that make staying slim easy, cheap and convenient. The easy-to-use Fat Creep weight tracker forms part of this goal. The founder and her pediatrician husband are currently expanding the service with a series of health related blogs, podcasts and YouTube videos.

Website: http://www.fatcreep.com

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