Liverpool Marketing Solutions Reviews Coca-Cola and KFCs Marketing Strategies

    LIVERPOOL, ENGLAND, February 26, 2012 /24-7PressRelease/ -- Liverpool Marketing Solutions acknowledge Coca Cola is one of the most recognised brands on the planet selling their product in over 200 countries in stores, restaurants and vending machines. Founded in 1886 it is now the market leader in the soft drinks industry, this can be attributed to their aggressive marketing campaigns which are designed to flood any individual witnessing one of their adverts with the name and brand enough time to imprint it into their minds. The influence of their campaigns has been evident, notes Liverpool Marketing Solutions; they have even been able to change irreversibly the appearance of a global icon, Santa Claus. Before he featured in their advertisements Kris Kringle was known to wear earthy coloured clothing, either dark green or browns. Coca Cola featured him in an advert wearing the renowned bright red suit and since then has stuck ever since.

KFC, founded in 1930 and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, United States. Again this company has become a well-known household name and has always tried to offer an alternative to the traditional fast food of burger and fries.

Liverpool Marketing Solutions have observed both of these brands have adopted a form of tailored marketing designed to tempt a different target market. Coca Cola showed an advert during the recent Super Bowl which depicted polar bears watching the game. Depending on how the game is going for both teams, the advert will be altered to feature a fan of the team that's losing. KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its 'healthy' non-fried burger.

Liverpool Marketing Solutions Managing Director Chris Haynes commented on these new customised adverts, "I think they are great! They really stand out from the other adverts that you see now a days, because they feel tailored and personal." Liverpool Marketing Solutions recently celebrated their first birthday and is looking forward to making their second year in business even more successful than the first. Mr Haynes went on to say, "at Liverpool Marketing Solutions we try to use this kind of personal marketing for our clients, because everything we do is face to face it is a lot easier to get that personal touch than through a TV ad. I think that all areas of the marketing industry realise the importance of creating a special bond or relationship with customers. This is what builds the loyalty and customer loyalty is a philosophy we take very seriously here."

Liverpool Marketing Solutions have set out big plans for expansion in the UK this year, with plans to continue with their personalised marketing strategy their goals of expanding globally within the next 5 years looks promising.

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Liverpool Marketing Solutions was founded in February 2011 to meet a growing client demand for outsourced sales and marketing services. By utilizing a simple yet direct approach, Liverpool Marketing Solutions offer guaranteed results for our clients; this means that we can tailor our campaigns to the specific needs and goals of our client. The direct marketing strategies used are not only considered cost effective for the client, but there is rapid delivery of their products and services to market, and very flexible targeting.

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