Financially Squeezed Middle Classes Biggest Voucher Users - DiscountVouchers.co.uk

    SURREY, ENGLAND, March 07, 2012 /24-7PressRelease/ -- The latest market research conducted by voucher codes specialist DiscountVouchers.co.uk has revealed that the financially pressurized middle classes are the UK's most regular voucher code users. Consumers in perceived middle class places are more liable to use vouchers to reduce their expenditure on certain labels which they still want to buy.

The poll carried out by the money-saving website found that there is an online-savvy, brand-aware class of consumer who want to continue buying certain brands and products whatever their financial situation.

The top ten UK places where people are most prone to online voucher use are:

- Twickenham
- Guildford
- Truro
- Chester
- Canterbury
- Durham
- Dorchester
- Doncaster
- Motherwell
- Chelmsford

DiscountVouchers.co.uk CEO Gerard Doyle commented: "We've seen a real spike in demand for vouchers in places like Twickenham and Guildford. Consumers in these places have been shown to be up to four times more likely to save using voucher codes than the average shopper."

"Of those cities where people are least likely to use vouchers, Liverpool and Leeds came in top - consumers in these cities were shown to be up to three times less liable to utilise online vouchers to save."

In recent times the DiscountVouchers.co.uk site has enjoyed great success with voucher codes for 'middle class' suppliers like Ocado, White Stuff, M&S and French Connection.

The top ten places where people are less likely to use online vouchers are:

- Liverpool
- Leeds
- Sunderland
- Telford
- Dundee
- Luton
- Glasgow
- Wolverhampton
- Bradford
- Edinburgh

For more information visit www.discountvouchers.co.uk


CEO Gerard Doyle gearing DiscountVouchers.co.uk towards the daily deals market.

About DiscountVouchers.co.uk
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.

For more information visit www.discountvouchers.co.uk.

Media contact -
Denise Wales & Verity Garber
Context
[email protected]
T: 01625 511966

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