Branding Expert Ed Delia to Deliver Live Webcast on "Leadership Branding"

    /24-7PressRelease/ - WHITEHOUSE, NJ, April 07, 2007 - This free presentation will be offered Wednesday, April 11, from 10am-11:00am EST, and again on Monday, April 16, from 2:00pm - 3:00pm EST.

Delia's talk will cover the following topics:

• The Fall of Advertising . . . How it happened, and how to adjust to ensure future success.
• From "About Us" to "About Them" . . . How to make the shift to ensure a prosperous future.
• Leadership Branding. . . How to Lead Customers & Prospects to Your Brand by giving them the Lead.
• The latest buzz on CGC - Customer Generated Content. . . What it is, where it's going, and how to put it to good use.

The presentation will include a 30 minutes lecture followed by 15 minutes for questions.
"Consumers are nearing the breaking point when it comes to disruptive marketing," commented Delia. "The rise of TiVo, Anti-Spam, Do Not Call Lists, and other anti-marketing devices are proof of that. While consumers don't want to be invaded by traditional marketing efforts, they are willing to be led, provided they maintain control of the progression. Leadership branding represents a new model of empowering consumers to decide on the right brand for the right reasons, and have greater control in the interaction."

Delia Associates is a New Jersey-based business branding and communications firm. The firm specializes in helping mid-market companies achieve a leadership edge through the development and delivery of a distinct brand identity.

Ed Delia is a frequent speaker on the topics of branding and online communications.

To sign up for the webcast, go to http://www.delianet.com/signup.php

To learn more about Delia Associates, visit http://www.delianet.com

About Delia Associates
Delia Associates, a brand development and business marketing firm that helps clients identify, create and launch a distinctive brand identity to achieve market leadership and new business growth. Ed is a second-generation owner of the firm that was founded by his father Michael A. Delia in 1964. In recent years, Delia Associates has integrated a number of web-based branding tactics to help niche businesses achieve a competitive advantage. Ed is a frequent speaker on the topics of branding and technology-driven marketing.

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