OASAP Launched Its Season Collection on Spring Trends 2012

    WILMINGTON, DE, March 09, 2012 /24-7PressRelease/ -- "Everything you like, I liked five years ago" - The famous quotation about T-shirt from Guillaume Salmon, the PR of Paris well-known Colette, showed the statement and attitude of a fashion guru. It was so cool that made the fashion industry worship to crazy! "I can raise my head to drop the sentence now," Brook Cheung, the Operation Director of OASAP, said to the reporter. OASAP is dedicated to share the coolest and most fashionable women's boutique with all the ladies who love beauty and life, and above all, to share fun and happiness with them all the time.

2012 spring is coming quietly, whom I should listen to about this season's clothing? Those fashion girls are lost in melancholy again.

For women fashion trends of spring 2012, OASAP made a survey among its existing users. It showed that nearly 60% of women users, which ranking from age of 20 to 30, were more inclined to get inspiration of clothing matching styles from fashion sharing communities. Along with the rise of various women's fashion communities from the end of year of 2011, the women's shopping patterns are changing gradually, chance of going shopping with girlfriends outsides has decreased, while online shopping is more popular nowadays. From the random interviews of OASAP customers, most of them spent 2 to 4 hours on browsing the fashion communities, such as Pinterest, Polyvore, Lookbook, Fashiolista and etc. They are keen to follow and commend other people's styles of apparel, collect their favorite pieces, and then go to bargain from various online stores.

"OASAP emerged as the times and condition requires," Brook said. "We realized that in the field of women's fashion, especially because of the variation of shopping method from young women, the business model has a subversive change, from offline business marketing towards to buyers' online selection. We have to follow customers' preferences and curry favor with them quickly because they have grasped the option absolutely."

OASAP Product&Service team is keen about learning women's hobbies from Pinterest, Polyvore and other fashion communities every day. They always try their best to make sure that each new arrival is coinciding with the fashion trends. "We hope that in the near future, all the pieces, which repined more than 300 times, can be found on oasap.com in the same or similar styles," Mr. Sanji, the Oasap Director of Product, said. In the meantime, Mr. Sanji also announced that OASAP will continue to launch series of selected women apparel from this month, to correspond with the trends of spring 2012 from those fashion communities. OASAP highly recommends the "Punk Style Alike Avril" for this month and provide 25% discount for all new users.

Oasap is a global online store dedicated to high-street fashion by offering various kinds of women's apparel, bags, shoes, jewellery, accessories and etc. For further information, please contact us at [email protected].

Website: http://www.oasap.com

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