Show & Smell Session at SXSW to Focus on Sense-Based Marketing

    LOMBARD, IL, March 09, 2012 /24-7PressRelease/ -- Warren Kronberger and David Polinchock talk emerging experiences in marketing Friday, March 9 at 5pm.

WHO: Warren Kronberger, Director Research & Development at The Marketing Store Worldwide, one of the largest brand activation and loyalty agencies in the world, leading research and guiding product development for consumer products, toys and promotional marketing efforts working with major brands.

David Polinchock, Experience Designer, has 20+ years experience in understanding how emerging technologies will impact advertising/marketing. He has taught experience design for a variety of universities, including CMU, NYU, and the Fashion Institute of Technology, and has been a keynote speaker on emerging technology and brand experiences around the world.

WHAT: In their session, Show & Smell: Marketing Experiences Beyond the Visual, Kronberger and Polinchock take a look at ways new technology are creating multi-sensory marketing experiences. A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it's not always about technology itself. With live demonstrations of innovation and new technologies you might not see every day--directional sound, computer-generated scents, and energy harvesting technologies, this session sets out to provide a peek into what may be at play in marketing's near future.

WHERE/WHEN:
SXSW Interactive
Capital Ballroom A
InterContinental Austin
7th/Congress
Austin, TX
Friday, March 9, 5:00 pm

HOW:
To schedule interviews, please contact:
Heather Gately
Direct: +1.630-693-1607
Mobile: +1.773.474.4500
Email: [email protected]
@heathergately
Twitter: @marketingstore

Website: http://themarketingstore.com

The Marketing Store is one of the largest brand activation agencies in the world, specializing in youth and family marketing, consumer promotions, and loyalty marketing. Please contact us at 630-693-1607, or follow us on Twitter at @marketingstore

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