FOR IMMEDIATE RELEASE: Online Contact Lens Retailer Continues Growth into the First Quarter. CONTACT LENS KING EXPANDS CUSTOMER SERVICE CENTER

    /24-7PressRelease/ - CARSON CITY, NV, April 08, 2007 — Contact Lens King, Inc., a leading online contact lens retailer, continues to grow and thrive in an extremely competitive market. First quarter revenue, as compared to the same period last year, has more than doubled. As a result, of this growth, management decided to significantly increase the number of customer service representatives at their call center. The additional staff is in direct response to the growth of the business at the increasingly popular www.contactlensking.com site.

Contact Lens King has shown tremendous growth every year and this year we expect more of the same, reported Charles L. King, Contact Lens King's founder, our month over month growth so far this year is unprecedented. People appreciate our honest and straightforward approach to doing business. We offer our lowest prices possible with no gimmicks, and we don't charge for shipping. That is, Contact Lens King offers consumers net prices - the price listed on our website is the price you pay. The lowest pricing for your contact lens replacements along with an outstanding customer service provided by our team is the winning combination that our customers continue to support.

Contact Lens King's management knows that people appreciate the company's user friendly website and its fast and efficient service. This conclusion is evidenced by the growing returning customers base, which has increased by 33% in the first quarter of 2007. The expansion of Contact Lens King's customer service staffing was designed to maintain quality service levels with all customer related inquiries. People shop online to save time and money. Our upgraded service capacity will ensure that Contact Lens King customers will continue to save time and money.

The newly trained customer service representatives have been integrated and have already started assisting customers with their orders and inquiries. With Contact Lens King's new strategic plan to expand and increase conversion traffic to their site, Contact Lens King , anticipates realizing record numbers in the second quarter.

Contact Lens King
is an online retailer of Contact Lenses and Eye Health Supplements. Since 2004, they have offered consumers brand name Contact Lenses at deep discount prices. Contact Lens King has been providing contact lens wearers the same brand name Contact Lenses (Acuvue, Acuvue Oasys, Acuvue Advance, Proclear, Proclear Toric , PureVision , Focus Dailies , Focus Night and Day , Freshlook Colors , Soflens 66 Toric, O2 Optix , Vertex Toric , etc...) dispensed by eyecare practitioners, but at up to 70% savings! Contact Lens King is committed to supplying contact lenses to the public at the lowest possible price. Their buying power affords them the ability to offer discounts to the public through their Contact Lens King . Their success is attributed to effective strategic planning and a very dedicated customer service team. You can visit Contact Lens King online at www.contactlensking.com .

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