Icynene Joins HomeSphere

    LAKEWOOD, CO, March 21, 2012 /24-7PressRelease/ -- Icynene, Inc. and Lakewood-based HomeSphere, Inc. announced today they have entered into a joint agreement to offer Icynene's spray foam insulation products to HomeSphere's network of builders using HomeSphere's technology-driven solutions.

Icynene joins more than 75 manufacturing brands currently using HomeSphere's BRI lead generation and marketing program to produce new builder leads and strengthen existing business, thus growing their market share through increased homebuilder sales.

"Icynene traditionally focused on custom home builders and we have recently targeted large national builders," said Tim Comstock, Director of Builder Accounts for Icynene. "Working with HomeSphere will help us expand further by connecting us to an extensive network of regional builders who likely install spray foam insulation throughout the entire home rather than just a portion."

BRI is a unique builder rebate management and building product manufacturer lead generation application serving the residential construction industry. Manufacturers use the BRI service to open sales channels with thousands of homebuilders and remodeling contractors, gaining inroads to new accounts and building recognition for their products and services. Builders, on the other hand, gain product knowledge and manage their cash-producing rebates, helping them to improve their bottom line.

Icynene spray foam insulation effectively insulates and air-seals in one step to control air leakage and energy loss without the use of extra sealing materials. Icynene delivers a quick application and is ideal for air-sealing difficult-to-insulate areas such as crawlspaces and cathedral ceilings because the spray foam conforms to and around all detailing for a continuous air-seal with no gaps or seams. By insulating with Icynene, builders can offer increased energy savings, healthier indoor environments, and more comfortable homes.

"Icynene leads in the field of energy-efficiency products," said Chris Toth, HomeSphere's Vice President of Sales. "They strive to be the best in education, sales support, and product innovation--three things that will attract our builder base."

About HomeSphere
Colorado-based HomeSphere connects the residential construction community to enhance the way they do business through technology-driven solutions. For more than a decade, HomeSphere has delivered innovative solutions to create a truly unique company tailored for the pace and complexity of the homebuilding and remodeling industry. With the loyalty of building product manufacturers, distributors, contractors, builders and homeowners, HomeSphere is the only company of its kind to offer user-friendly, intuitive and streamlined solutions to empower market collaboration. For more information, visit www.homesphere.com or call 1-800-274-2632.

About Icynene
Established in 1986, Icynene provides a complete portfolio of smart spray foam insulation choices engineered to meet the ever-changing demands of homeowners, builders, remodelers and architects. Icynene products deliver key advancements in spray foam insulation, enabling homes and buildings to work at optimum levels of indoor comfort and energy performance while providing the flexibility required for truly innovative construction. Visit www.Icynene.com for more information.

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