RealeyeZ Takes a Small Step to Make a Big Difference

    RAMAT GAN, ISRAEL, March 23, 2012 /24-7PressRelease/ -- RealeyeZ, the 3D jewellery animation company, has recently launched a new wide-angle format that expands the flexibility of its jewellery merchandising for electronic platforms.

"User interfaces are changing as new platforms such as smartphones and tablets gain popularity," says Ofer Rubin, founder and CEO of RealeyeZ, "and we want to keep our clients at the forefront of that change with a new RealHD Wide Format to show exceptionally well on wide as well as conventional screens.

"Old screen technology used a 4x3 ratio for its animation, but now screens are in a 16x9 ratio," he says. "Screens are larger, smartphones are more prevalent and there is a clear demand for high definition (HD) proportions in computer graphics. So the new RealHD wide screen puts the rotating diamond ring in the focal center with enhanced visual impact. "

The visual improvements made by RealeyeZ are part of its continual improvements to meet the ever-changing demands of clients in the luxury diamond jewellery industry. The new wide-angle format is more precise and comes in two sizes: 1067 x 600 pixels and a large format with 1280 x 720 pixels.

"Now, because of the increasing purchasing power on the internet, customers are pushing to see a piece of diamond jewellery on their computer or phone as clearly as they could see it on their hand. That's what turns browsers into buyers," he adds.

In 2007 Rubin predicted that 3D animation would transform e-commerce. At the time the idea that consumers would buy diamonds online was considered outrageous. But Rubin invested heavily in what he accurately forecasted as consumers eventual preference for viewing diamond jewellery in 3D animation. "Potential buyers instinctively make immediate quick decision when they see a piece of jewellery on their screen. If it doesn't look realistic and desirable, they move on," says Raya Wasser, head of Strategic Market Development. "We have a split second to grab their attention."

RealeyeZ is an innovator in 3D animations for jewellery and luxury goods virtual display solutions. Established in 2007, RealeyeZ specializes in jewellery simulations for the e-commerce market. Using proprietary, affordable technology, helps customers increase their online sales, reduce their costs, and capitalize on the merchandising power of 3D animation. RealeyeZ is located in the Israeli Diamond Bourse, Ramat Gan, Israel.

For more information, please contact:

Ofer Rubin [email protected] 972-3-751-8551
Raya Wasser [email protected] 972-54-945-3171

Or visit our website: www.realeyeZ3D.com

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