SMP Acquisitions Believe Customer Service Plays Important Role in Sales

    LUTON, ENGLAND, April 11, 2012 /24-7PressRelease/ -- SMP Acquisitions reported surpassing sales targets by 28% in the first quarter of 2012. The outsourced sales brand adopted a customer service policy in January and have proven a successful link between greater customer service and quantity of sales closed. Customer service is often described as an activity that identifies and satisfies's customer needs. SMP Acquisitions values the importance of customer service as it not only increases impulse purchases but regularly eventuates in return business.

SMP Acquisitions are outsourced by businesses that look to increase their customer acquisitions. 'To obtain new customers for brands that have an already established customer base can sometimes be challenging. It is our direct marketing approach which incorporates great customer service that gives us the edge we need to gain attention from a new audience. By understanding the needs and tailoring our marketing approach to identify with that audience we are able to generate a lot of interest. Solidifying the relationship with superior customer service has proven to be successful in gaining repeat and loyal customers for our clients' says Scott Pattrick, Managing Director at SMP Acquisitions.

Customer service campaigns are often developed to give a brand a competitive advantage. A Case study in The Times 100 featured First Direct's recent customer service campaign. First Direct, an internet based bank, launched a customer service campaign to position their business in the retail banking sector. Using market research to re-launch and revitalise its brand. The firm now use the tag line 'How many other banks come with a Satisfaction Guarantee?'. SMP Acquisitions have reviewed the case study and believe it suggests customer service plays a very important role in converting leads into new customers.

The outsourced sales and marketing industry has increasingly become competitive as demand for customer acquisitions as increased. SMP Acquisitions have managed to classify the reputation as a leader in the Bedfordshire area due to the unique direct marketing approach. 'We have worked really hard to establish a great reputation in a saturated market. Increasing the level of customer service offered and building relationships with new customers has assisted with the success of our business' adds SMP Acquisitions, MD Scott Pattrick.

SMP Acquisitions have their sights set on international expansion. With plans to expand into Australia by 2013 the firm will rely heavily on the reputation they have built in the UK.

Contact Name: Scott Pattrick
Role: Managing Director
Company: SMP Acquisitions

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Website: http://www.smpacquisitions.co.uk

SMP Acquisitions was established in early 2011. Our principles and goals are our driving force. We won't take the easiest route; we will do what's right. We value integrity, honesty and hard work and use this as a common theme in all that we do.

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