John Lewis Welcomes 50s Pin-Ups and Exotic Prints for Ultimate Beach Chic

    LONDON, ENGLAND, April 18, 2012 /24-7PressRelease/ -- This season will see John Lewis launch a collection of private label and designer swimwear that spans one pieces, bikinis and kaftans in an array of colours and bold prints.

Spring Summer 2012 will also play host to a new capsule beach collection by Allegra Hicks, exclusively for John Lewis. Widely known for her vivacious prints and beautiful kaftans, each piece in the collection is designed using Allegra's signature style and adorned with her drop print motif. The collection incorporates chic chiffon ponchos, printed bikinis and all-in-ones, with the highlight of the collection the silk maxi kaftan with lattice neck detail, available in coral and turquoise. With prices ranging from GBP25 to GBP85, the new collection will drop into stores from May.

This season John Lewis' private label swimwear offers a plethora of playful prints with polka dots, florals, gingham and animal prints dominating the collection. Bandeau shapes, moulded bikini tops and hipster shorts offer multiple choices for different shapes. Highlights include the John Lewis python print U-bar bandeau swimsuit and the Biba style black and white range with high waisted monochrome bikini sets. Prices range from GBP18 for the fold hipster pant to GBP35 for the high apex swimsuit.

Helen Spencer, lingerie and swimwear buyer for John Lewis says: "Print will be a huge trend for swimwear this summer, as will be 50s pin-up style suits in playful Tropicana and animal prints. Vibrant pops of colour will punctuate print designs in a palette of pastels and neons."

Customers looking for an element of support from their swimwear will have plenty of choice on offer. From foam cups for extra support to side ruched, cross front, twist front and bandeau, there are designs to suit all figures. Uncompromising on quality and style, prices range from GBP35 for the side ruched swimsuit to GBP59 for the weave control swimsuit.

John Lewis swimwear is in stores now, with Allegra Hicks for John Lewis launching in stores and online from May. For a preview of the collection please contact Jo Rowley or Fiona Campbell at Rain Communications.

For more information contact

Jo Rowley
Email: [email protected]

The John Lewis Partnership - The John Lewis Partnership operates 35 John Lewis shops across the UK (29 department stores and six John Lewis at home), johnlewis.com and 274 Waitrose supermarkets. The business has annual gross sales of over GBP8.7bn. It is the UK's largest example of worker co-ownership where all 81,000 staff are Partners in the business.

Waitrose - Waitrose, Britain's favourite supermarket*, has 274 shops in the UK and is consistently achieving sales growth significantly ahead of the market**. Its strong performance has been driven by the success of the essential Waitrose range, Brand Price Match, an unmatchable top tier of products and free delivery for online growth, as well as a long term commitment to sourcing the UK's finest local and regional foods. Waitrose own-label ranges now account for 54 per cent of sales. Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service.(www.waitrose.com)

* Which? Annual Supermarket Satisfaction Survey; Telegraph Magazine Shop Awards - Best for Food & Drink; BBC Watchdog - Britain's Favourite Supermarket; Good Housekeeping Awards
** Kantar World panel

John Lewis - John Lewis, 'Britain's favourite retailer 2011'* and 'Best Multichannel Retailer 2011' **, typically stocks more than 350,000 separate lines in its department stores. The website stocks over 180,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. (www.johnlewis.com). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

* Verdict Consumer Satisfaction Index, March 2011
** Ecommerce Awards for Excellence 2011

For further information see Unaudited Results.

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