Christopher Brewer to Lead Strategy and Analytics at The Marketing Store

    CHICAGO, IL, April 20, 2012 /24-7PressRelease/ -- The Marketing Store Worldwide, one of the world's largest privately held global brand activation agencies, announced today that Christopher Brewer has been appointed to lead the agency's Strategy and Analytics department as part of the newly formed CRM (Customer Relationship Management) and Loyalty Practice, a new position for the agency.

In his new role as vice president of Strategy and Analytics, Brewer joins The Marketing Store from MRM Worldwide in Hong Kong where he was most recently charged with overseeing, delivering and shaping high impact and innovative CRM services, products and solutions which encompass data, analytics and measurement. In his new role, Brewer will be based at The Marketing Store's Toronto office, the center of excellence for their CRM practice.

The Marketing Store recently reorganized to create a North American business unit, with the Toronto office focusing on the agency's CRM center of excellence, and the agency continues to bring in new talent. Other recent hires include Daniel Brum, also from MRM, as vice president of Technology for the CRM practice.

"Christopher is an extremely talented leader with outstanding CRM, strategy and data analytics credentials. We are excited about what the infusion of this new talent will mean to our CRM practice and the enhancement of CRM strategy for our existing and new clients and we are willing to recruit globally for top talent," said Jane Ravenshaw, managing partner, The Marketing Store Toronto.

Brewer brings an impressive track record at agencies such as MRM Worldwide and Allianz and has worked with a wide range of clients from start-up to fortune 500 to drive unparalleled business and marketing performance alongside leading marketing strategies.

"The Marketing Store is responsible for some of the most successful promotions, CRM and loyalty programs in our industry. The work it has done on behalf of clients like Nissan, Coke, Porsche and Transitions among others has been unmatched," said Brewer. "While my love for Hong Kong and Asia is immense, this is a fantastic opportunity to step into a role where I can bring a truly global vision to The Marketing Store's clients, building upon experience in Europe and Asia. It's more important than ever for clients and agencies alike to have, recognize and share worldwide strategy to survive."

About The Marketing Store
As one of the largest brand activation agencies in the world, The Marketing Store is Inspiration: Applied - delivering inspired ideas that create tangible interactions that engage people, influence purchase and build brands. Its areas of expertise include CRM, loyalty programs, digital, direct, and consumer promotions. The agency specializes in creating and sustaining high-value customer relationships for clients such as Nissan, Porsche, McDonald's, and Coca-Cola. The Marketing Store has offices across the globe in 12 countries and is part of the HAVI Group, a privately held company headquartered just outside Chicago. Follow @marketingstore on Twitter or visit http://www.themarketingstore.com.

The Marketing Store is one of the largest brand activation agencies in the world, specializing in youth and family marketing, consumer promotions, and loyalty marketing. Please contact us at 63--693-1607, or follow us on twitter at @marketingstore.

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