Kalador Launches Mobile Phone Games Storefront

    /24-7PressRelease/ - BRENTWOOD BAY, BC, CANADA, April 26, 2007 - Kalador Entertainment is pleased to announce the official launch of its mobile phone games & entertainment storefront at http://www.kalador.com (web) and http://www.kalador.com/wap (mobile phone browsers). Customers are able to browse and select their favourite games from over 20 developers and publishers for a total of over 200 games in all genres and categories including arcade classics, puzzles and trivia, multiplayer, sports, and flirting.

The mobile phone games industry, while growing significantly the past two years, faces problems with innovation similar to that of console games. Due to a proliferation of handsets, the technical issues porting games to them, and the limited shelf space provided by carriers (phone companies), many customers with new or older phones are faced with limited selection and novelty. Carriers tend to play it safe with title selection and mainly support current phone models. Kalador's storefront technologies enable it to offer much more.

Kalador supports nearly 2,000 mobile phone models and offers a broad selection of game types and encourages innovation in game design. On-site tools enables customers to organize the Kalador game catalogue to satisfy their gaming interests. Games matching precise user requirements can be discovered within three clicks. Game results are carefully tracked and provide feedback loops modeled on social networking sites that support customer-driven results. In other words, Kalador doesn't determine the top games with portal placements and limited selection, as many carriers do, but allows customers to determine which games are irresistible organically.

Telephia reports that 26% of game sales are currently sold off-deck, and this percentage is expected to rise as customers demand more choice. Kalador's storefront is expected to grow rapidly throughout 2007 and beyond. Recent developers offering their products on Kalador's storefront include SoulBiz Entertainment and Claymore Studios.

For more information, visit http://www.kalador.com

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