Now Enjoy J. Martinez & Co. Coffee with Reusable K-Cups

    ATLANTA, GA, May 17, 2012 /24-7PressRelease/ -- While the convenience of the K-Cup is attractive, the cost and impact on the environment is truly prohibitive. When applying basic mathematics, one will discover that Folgers coffee purchased in K-Cups costs the consumer more than $50 per pound. Yes, that is more than some of the premium gourmet coffee in the world, including Jamaica Blue Mountain and 100% Hawaiian Kona Coffee.

With most premium specialty coffee topping out at $20 per pound, it is a wonder why anyone would pay more than twice as much for inferior coffee. The fact is that convenience often carries a high price. The Keurig machine's ease of use and the ability to brew just one cup of coffee at a time is certainly enticing.

The good news is that Keurig and other manufacturers do offer a single serve reusable K-cup. This allows the gourmet coffee aficionado to enjoy fine coffee in single serve portions and the average coffee drinker to save a great deal of money over the regular K-cups. The reusable K-cup works with any coffee and is just as convenient for single serve coffee.

John Martinez, owner of J. Martinez & Co., remarks, "The appeal of the K-cup is understandable, given its convenience, but overpaying for inferior coffee simply does not make sense. The reusable K-cup is the perfect mix of convenience and economy. This way, people can drink the coffee they want rather than just what is offered."

The cost savings alone should prompt many K-cup lovers to make the switch to the reusable K-cup, and lessening the environmental impact of the wasteful one time use K-cups is great for everyone. To find out more about gourmet coffees, such as Jamaica Blue Mountain Coffee and Hawaii Kona Coffee, that will work wonderfully in a reusable K-cup, visit http://www.martinezfinecoffees.com

About J. Martinez & Company

Established in 1988, J. Martinez & Company is an Atlanta based purveyor of fine coffees and other gourmet items. J. Martinez & Company originated the concept of single estate coffees over twenty years ago, and still carries only the finest premium coffee beans from estates around the world, including Jamaica Blue Mountain coffee and Kona coffee from Hawaii.

For more information, please visit http://www.martinezfinecoffees.com.

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Jason Donovan
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http://www.CardinalWebSolutions.com

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