Redefining Childhood Presentation at Playcon to Focus on Kids' Play Research

    WASHINGTON, DC, May 18, 2012 /24-7PressRelease/ -- WHO: Renee Weber is VP, Consumer Strategy and Research at The Marketing Store Worldwide, one of the largest brand activation, loyalty, and youth and family marketing agencies in the world, leads youth research for consumer products, toys and promotional marketing efforts working with major brands.

Renee is an expert in youth and family. At The Marketing Store, her primary responsibilities are to provide more in-depth understanding of youth/families, youth promotions/product development, help lead consumer-based product innovation and establish The Marketing Store Play lab. Renee holds a Ph.D. in Psychology from Northwestern University and for the past 7 years, a primary area of her focus has been children's play. Renee has been sought after to present her original research at national conferences and has spoken at numerous events, most recently the 2012 Digital Kids Conference where she anchored a panel on the latest research in kids and gaming.

WHAT: In her session, Redefining Childhood, Dr. Weber will take a look at the global realities of play around the world, and children's (ages 6-12) favorite activities. The session and research focuses on the lifestyles of children across the world (e.g. usage of electronics and mobile devices, leisure activities, favorite activities, and favorite types of toys/games values/aspirations) to present a picture of the state of play around the globe.

WHERE/WHEN:
Playcon 2012
Gaylord National Hotel
National Harbor, MD
Friday, May 18, 9:30-10:30am

HOW:
To schedule interviews, please contact:
Heather Gately
Direct: +1.630-693-1607
Mobile: +1.773.474.4500
Email: [email protected]
@heathergately
Twitter: @marketingstore

The Marketing Store is one of the largest brand activation agencies in the world, specializing in youth and family marketing, consumer promotions, and loyalty marketing. Please contact us at 63--693-1607, or follow us on twitter at @marketingstore.

Website: http://themarketingstore.com

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