Lightology.com Launches New Website

    CHICAGO, IL, June 04, 2012 /24-7PressRelease/ -- Lightology, the contemporary lighting showroom in North America, announced the launch of a brand new Lightology.com, developed to offer the user easier navigation, educational tools and a more enjoyable experience while shopping for lighting online.

Many of the new features of Lightology.com were developed based on user feedback. With more and larger photos, better filtering options and interactive tools to help drive the best lighting selections, the site offers a more comprehensive shopping experience.

Redesigned product pages offer a cleaner, simpler look that showcases multiple images, line drawings, and different product options. Different tabs make it easier to read the description, find bulb and dimension information, watch videos and even read customer reviews and salespeople recommendations.

One of the most exciting new features is the Lighting Tools & Ideas, which offers the user a chance to enter specific information to help narrow their lighting choices.

"Shopping for lighting can be an intimidating task, so we developed these tools to eliminate any uncertainty and answer some of the tougher, technical questions," says Greg Kay, President of Lightology. "By simply entering basic information, you can get product and installation recommendations 24/7."

The 'Chandelier Size Calculator' is an example of a Lighting Tool that uses the ceiling height, table height and table width to create a list of appropriate sized chandeliers for that specific dining room or kitchen. The 'Custom Soft Strip Builder' guides the user through the process of building an undercabinet LED lighting system and offers a bill of materials when complete.

Other improvements include eight Filtering Options to narrow results, a Shop By Room option, Installation Gallery for ideas and inspiration and an easier, secure checkout process.

"We are confident our customers will find the new Lightology.com is unlike any lighting web site out there," says Kay. "But we will continue to work with our customers to make improvements and get better, this is just the first, very exciting step in that process."

About Lightology
Lightology's web site and 20,000 sq. foot Chicago-based showroom offers over 27 years of unmatched technical knowledge, accredited customer service, the highest quality and latest trends in contemporary lighting.
Along with the largest selection of contemporary lighting online, Lightology also offers:
- Price Match Guarantee
- Free Shipping on orders over $50
- Hassle Free Returns
- Free Assistance from Certified Lighting Consultants
- Over 300 manufacturers, many exclusively available at Lightology

Website: http://www.lightology.com

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