NEW YORK, NY, June 09, 2012 /24-7PressRelease/ -- Restructuring seems unavoidable in today's business environment. Marketing Week reports in an article by Lucy Handley that 53% of marketers expect their departments to restructure this year; 63% said that it already happened in 2011. A source at Red Ten NYC, states "Change is a fantastic opportunity for professional as well as personal development and growth. It is all about attitude and how people deal with it."
Many organisations go through the process of restructuring. Marketing Week reports that in the past few months companies like HSBC, Premier Foods and Sony have undergone shake-ups at the top which have resulted in marketers losing their jobs. In the coming months further job losses are expected. Red Ten NYC's Director says: "People are scared to lose what they have, especially in today's economy; however it is important to change this mentality instead of missing out on fantastic opportunities."
More and more marketers are taking advantage of these uncertain times in order to move into a more senior role, start a new business or move into consultancy. Red Ten NYC thinks that Cathryn Sleight, Coca Cola's former marketing director in the UK, is a great example. "She has the perfect mentality in today's business world and has transformed a challenging situation into her own advantage", a source at Red Ten NYC. Cathryn was made redundant in 2010 during the company's restructuring process. Soon after, she joined Unilever as global vice-president of marketing for Knorr, as Marketing Week reports. She states: "Change is a constant today. As marketers, this is something we can turn into a business opportunity."
For many people, restructuring seems to be a threat rather than a new opportunity. "Of course" says Red Ten NYC, "a new opportunity might be a challenge. People can choose if they prefer to complain or if they get out of their comfort zone and get on with their career and personal growth and development."
Red Ten NYC is an example of a firm that have successfully restructured internal practices during their move from the United Kingdom to New York earlier this year. Restructuring creates new opportunities and will be the new trend for businesses in order to work effectively and keep up with the competition. Red Ten NYC sees fantastic prospects as a consequence of restructuring; however their Director adds: "It is simply a positive mindset and the drive to succeed which helps individuals to grab such an opportunity."
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