Preferred Patron Takes Referral Marketing Viral with Social Media!

    NORTHFIELD, NJ, June 13, 2012 /24-7PressRelease/ -- Preferred Market Solutions, LLC., long-standing specialists in loyalty marketing (http://www.preferredpatron.com), today unveiled a unique twist to Social Marketing, by exploiting the viral potential integral to Social Media for use in Referral Marketing. This innovation will let companies exponentially increase the power of traditional "word-of-mouth" referral advertising, turning countless social interactions into opportunities to grow their business and strengthen customer relationships.

"By now, we are all familiar with the success and impact Social Marketing has had in connecting friends and family, but how many businesses truly understand how it can help them? They know Social Media is hot but they really don't know how to exploit its power. So what do they do... 'LIKE us' (we don't really know how that helps our business but we would appreciate it if you did!)", says Brett Perlman, Managing Member and Chief Marketing Officer. "We see all kinds of attempts by Marketing companies to tap into this boom, but many fall short of innovations beyond the basic LIKE.".

"At Preferred Market Solutions, we took a step back and asked, 'What is this craze really about?' and we realized we were in a unique position to really tap into this phenomenon in a unique and powerful way. Using our loyalty solution, businesses implement a Referral Marketing campaign backed by the distribution power of Social Media. Our system does all the traditional work of communicating the referral incentives, rewarding members for their referrals and tracking the campaign progress and now, with Social Media, members who receive these promotional communiques can choose to 'spread the word and refer-a-friend' using the power of Facebook Share, Twitter, Linked In, Digg and more.", says Brett. "One mouse-click by the member is all it takes to post a specially crafted message from the merchant to the social media world, enticing them to the merchant's store with special incentives."

One great example would be a simple Birthday recognition promotion. The merchant expresses appreciation to their members on their birthday by providing them a small birthday gift as a token of appreciation for past business, and sends the offer in a targeted email. Additionally, the merchant piggy-backs a special communication designed specifically for Social Media distribution. Our system provides some suggested content, such as "It's my birthday and the folks at Store ABC are offering all my Facebook friends a free appetizer with dinner in celebration! Just print out this post and stop in!". That post contains a special bar-code that contains all the information necessary to enroll the new guest in the store's loyalty program, issue the guest an incentive offer for having responded and credit the referring member with their referral compensation offer! How cool is that? "Pretty darn cool and pretty powerful too", says Brett.

By coupling social sharing options with our loyalty based Email campaigns, we are taking loyalty marketing one step forward in the evolution that is upon us. Social media has quickly become another digital touch-point for customers and prospects alike. When integrated with a company's loyalty marketing initiative, companies suddenly have a very powerful tool in their arsenal to help them achieve the ultimate goal of strengthening customer relationships and growing their business!

PREFERRED MARKET SOLUTIONS, LLC
Founded in 2004, Preferred Market Solutions is a leading provider of gift card and loyalty marketing software, products and services. The company offers cutting-edge customer retention and marketing tools to resellers and clients world-wide. Industries served include automotive, hospitality, restaurant, cafe, resort, golf and country club, retail, salon/spa, educational institution/university, gas station/car wash, health/fitness and entertainment. To find out more about Preferred Market Solutions products and services, please call 1-800-531-1108 or visit www.preferredpatron.com.

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