PerDM Report 'Keeping It Personal' Increases Loyalty and Promotes Growth

    CHESTER, ENGLAND, June 20, 2012 /24-7PressRelease/ -- Ian Attwood, Director at PerDM, explains: "A common marketing strategy dilemma for any consumer orientated businesses is whether it should be focusing on acquiring new customers or retaining existing customers? The simple answer to this dilemma is both. The strongest businesses do both of these well. Its common that companies often struggle finding the right balance but it's important to remember that existing customers are a finite resource and new customers are an infinite resource. If you choose not to seek new customers then you will be left with an ever diminishing pool of existing customers."

According to industry leaders, employing a number of direct-selling techniques is key to as to building personal relationships with customers. This in turn is likely to benefit a company's bottom line. Face to face sales and marketing is one of the most effective ways of acquiring loyal customers due to the personal approach it involves. PerDM claim the impact of establishing a personal relationship will, over time; retain a loyal customer base even when competing products and services are cheaper.

'Our clients are telling us they want higher quality customers and more of them. Bringing in large volumes of new customers is important to our clients but the key is to be able to retain those customers long term by ensuring the largest possible return on their investment. The economic benefits of long term customer retention are huge, Building a solid relationship based on trust makes customers repeat buyers, as well as spokespeople for your company. Don't underestimate the power of word of mouth as an effective and inexpensive form of advertising' states Ian Attwood, Director at PerDM.

The most important factor in customer retention is the relationship the customer has with the business providing the product or service. Once a business has earned a customer's trust, the customer is 72% more likely to buy with the same company again over a competitor with the same product.

PerDM declares that despite all of the new high-tech alternatives, an in-person sales presentation is the single most powerful marketing tool in use today. National television advertising, telemarketing, e-mail, or print advertising have nowhere near the ability to motivate a particular customer to actually place an order as does face-to-face selling. The personal connection of this kind of sale cannot be underestimated.

PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales company.

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