Michael Edelstein to Lead Licensing Practice at The Marketing Store

    CHICAGO, IL, June 22, 2012 /24-7PressRelease/ -- The Marketing Store Worldwide, one of the world's largest privately held global brand activation agencies, announced today that Michael Edelstein has joined the agency as vice president, director of brand partnerships.

Edelstein joins The Marketing Store from Learning Curve Brands, Inc where he was vice president, Preschool division. Edelstein will be based at The Marketing Store's Chicago office where he brings his licensing and partnership expertise to brand activations that The Marketing Store produces for its leading CPG (consumer packaged goods) and QSR (quick service restaurant) clients.

"Michael's background in the film industry as well as his keen understanding of brand partnerships in entertainment properties, play an integral role in many of our most successful brand activations," said Simon Marshall, executive vice president, The Marketing Store North America. "The Marketing Store's team of youth and family marketing thought leaders continues its expansion, and we welcome Michael aboard."

"The Marketing Store has digital at the core of the vast majority of its activations, and the agency understands the value that real-time engagement through digital means to its clients and their customers," Edelstein said.

Edelstein's roots are in film and entertainment business and development, and his expertise has been built over the past 20 years at Tomy International and Learning Curve.

About The Marketing Store
As one of the largest brand activation agencies in the world, The Marketing Store delivers tangible interactions that engage people, influence purchase and build brands. Its approach, "Inspiration: Applied" - delivers inspirations that compel people to act within flawlessly executed programs that drive consumer behavior. Areas of expertise include: CRM, loyalty programs, digital, direct, and consumer promotions. We specialize in creating and sustaining high-value customer relationships for clients such as Coca-Cola, McDonald's, L'Oreal, and Nissan. The Marketing Store has offices across the globe in 12 countries and is part of the HAVI Group, a privately held company headquartered just outside Chicago. Follow @marketingstore on Twitter or visit http://www.themarketingstore.com.

The Marketing Store is one of the largest brand activation agencies in the world, specializing in youth and family marketing, consumer promotions, and loyalty marketing. Please contact us at 630-693-1607, or follow us on twitter at @marketingstore

# # #